How Much Do YouTube Gaming Influencers Cost? (2026)
See what gaming creators charge for sponsored youtube integration content on YouTube, broken down by follower count.
YouTube Gaming Creator Rates by Tier
| Creator Tier | Followers | Low Estimate | Market Rate | Premium Rate |
|---|---|---|---|---|
| Nano | 5K | $100 | $100 | $150 |
| Micro | 25K | $192 | $320 | $480 |
| Mid-Tier | 100K | $768 | $1,280 | $1,920 |
| Macro | 500K | $3,840 | $6,400 | $9,600 |
| Mega | 2M | $15,360 | $25,600 | $38,400 |
Estimated rates for Gaming creators on YouTube. Actual rates vary based on engagement, content quality, and campaign scope.
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Gaming on YouTube: What You Need to Know
Gaming influencers often work with game publishers, hardware brands, and energy drink companies. Livestream integrations command different rates than edited content.
Broadest age range. Search-driven discovery means content has a long shelf life. Viewers are often in active research mode, making conversion rates the highest of the three platforms.
Why YouTube Gaming Rates Are Lower Than Average
Frequently Asked Questions
How much should I pay a gaming creator on YouTube?
Rates vary by follower count and engagement. A micro gaming creator (around 25K followers) typically charges $192–$480 per youtube integration, while a macro creator (500K+) may charge $3,840–$9,600.
Are YouTube rates higher or lower for gaming?
Gaming creators on YouTube command rates that are 20% below the average across all niches. This reflects the broad audience reach and competitive landscape in the gaming space.
What content formats work best for gaming on YouTube?
The best-performing formats on YouTube for gaming include Full Review, Comparison, Haul, Day-in-My-Life, Setup Tour. Long-form reviews (5-15 min), comparison videos, and haul content. YouTube drives the highest purchase intent because viewers actively search for product recommendations.
Gaming Rates on Other Platforms
Other YouTube Niches
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