TikTok Benchmarks

TikTok Toys & Games creator benchmarks

Benchmark pricing, CPM, and engagement ranges for TikTok creators in the toys & games space.

Updated January 2026Sample size: 45 creatorsConfidence: 70/100
Creator Rate Range
$131–$514
Typical per‑post sponsorship rates.
Engagement Rate
1.4%–4.7%
Median engagement range in this segment.
CPM Range
$11–$28
Estimated cost per 1,000 views.
Sample Size
45
Creators included in the benchmark.
Rate vs platform avg
-30%
Based on midpoint rates for TikTok.
Engagement vs avg
-31%
Relative to typical creator engagement.
CPM vs avg
-21%
CPM relative to platform baseline.

Why this benchmark matters

Toys & Games benchmarks align outreach budgets with conversion‑focused creators so spend tracks revenue.

TikTok creators in Toys & Games typically land in the $131–$514 range per post, which runs about 30% below for TikTok.

Engagement sits about 31% below and CPMs are about 21% below versus platform norms.

Use the benchmarks to set expectations before outreach and tighten your pricing strategy.

Methodology notes
  • Aggregated creator quotes are normalized across platforms to estimate typical per‑post rates.
  • Engagement bands blend recent creator performance with public platform benchmarks.

Key Insights

  • Toys & Games audiences convert better when creators show proof points early.
  • Short-form performance improves with a single outcome-driven CTA.
  • TikTok creators in this industry lean on credibility and trust signals.
Seasonality signals
  • Toys & Games spikes during Q4 and Prime Day windows; budget for rate lifts.
  • Expect higher CPMs during promotional weeks and seasonal gifting periods.
  • Plan creator outreach 4–6 weeks before peak season for better availability.

Data sources

Benchmarks combine Spreesy creator signals with public trend and market datasets.

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Widget uses live benchmark ranges updated regularly.

Limitations
  • Individual creator rates can exceed ranges when content rights or whitelisting are included.
  • Benchmarks do not account for fixed production costs or product seeding.

Benchmark FAQs

How should I use these benchmark ranges?

Use the ranges to set outreach budgets, compare creator quotes, and forecast campaign CAC. Always validate with your niche and offer.

Why do rates vary so much?

Rates shift based on creator quality, conversion proof, and seasonal demand. Higher rates usually correlate with stronger conversion performance.

Are these benchmarks updated regularly?

Yes. We refresh benchmarks based on aggregated Spreesy creator data and cross‑check with public trend data.

TikTok Toys & Games creator benchmarks | Spreesy