TikTok Benchmarks

TikTok Food & Gourmet creator benchmarks

Benchmark pricing, CPM, and engagement ranges for TikTok creators in the food & gourmet space.

Updated February 2026Sample size: 89 creatorsConfidence: 76/100
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Creator Rate Range
$163–$831
Typical per‑post sponsorship rates.
Engagement Rate
2.6%–7%
Median engagement range in this segment.
CPM Range
$11–$33
Estimated cost per 1,000 views.
Sample Size
89
Creators included in the benchmark.
Rate vs platform avg
-10%
Based on midpoint rates for TikTok.
Engagement vs avg
-7%
Relative to typical creator engagement.
CPM vs avg
-8%
CPM relative to platform baseline.

Why this benchmark matters

Food & Gourmet benchmarks align outreach budgets with conversion‑focused creators so spend tracks revenue.

Creators in Food & Gourmet command $163–$831 on TikTok, about 10% below relative to typical rates.

Engagement trends about 7% below, while CPMs sit about 8% below.

Treat these ranges as directional guidance for budgeting, then validate with creator performance.

Methodology notes
  • • Engagement bands blend recent creator performance with public platform benchmarks.
  • • CPM ranges reflect historical conversion quality and campaign velocity.

Key Insights

  • • Food & Gourmet audiences convert better when creators show proof points early.
  • • Short-form performance improves with a single outcome-driven CTA.
  • • TikTok creators in this industry lean on credibility and trust signals.
Seasonality signals
  • • Food & Gourmet spikes during Q4 and Prime Day windows; budget for rate lifts.
  • • Expect higher CPMs during promotional weeks and seasonal gifting periods.
  • • Plan creator outreach 4–6 weeks before peak season for better availability.

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Limitations
  • • Benchmarks do not account for fixed production costs or product seeding.
  • • Seasonal spikes (Q4, Prime Day) can elevate CPMs beyond baseline.

Benchmark FAQs

How should I use these benchmark ranges?

Use the ranges to set outreach budgets, compare creator quotes, and forecast campaign CAC. Always validate with your niche and offer.

Why do rates vary so much?

Rates shift based on creator quality, conversion proof, and seasonal demand. Higher rates usually correlate with stronger conversion performance.

Are these benchmarks updated regularly?

Yes. We refresh benchmarks based on aggregated Spreesy creator data and cross‑check with public trend data.

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TikTok Food & Gourmet creator benchmarks | Spreesy