Instagram Benchmarks

Instagram creator benchmarks in Australia

Pricing and engagement benchmarks for Instagram creators based in Australia.

Updated January 2026Sample size: 124 creatorsConfidence: 88/100
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Creator Rate Range
$300–$1021
Typical per‑post sponsorship rates.
Engagement Rate
3.1%–8.2%
Median engagement range in this segment.
CPM Range
$19–$46
Estimated cost per 1,000 views.
Sample Size
124
Creators included in the benchmark.
Rate vs platform avg
+14%
Based on midpoint rates for Instagram.
Engagement vs avg
+12%
Relative to typical creator engagement.
CPM vs avg
+12%
CPM relative to platform baseline.

Why this benchmark matters

Australia benchmarks capture regional pricing differences and help localize creator mix decisions.

Creators in Australia command $300–$1021 on Instagram, about 14% above relative to typical rates.

Engagement trends about 12% above, while CPMs sit about 12% above.

Treat these ranges as directional guidance for budgeting, then validate with creator performance.

Methodology notes
  • • Engagement bands blend recent creator performance with public platform benchmarks.
  • • CPM ranges reflect historical conversion quality and campaign velocity.

Key Insights

  • • Australia creator campaigns see stronger lift when localized references are used.
  • • Rates trend higher for creators who can drive off-Amazon traffic with intent.
  • • Instagram content formats vary by region; test at least two hooks.
Seasonality signals
  • • this segment spikes during Q4 and Prime Day windows; budget for rate lifts.
  • • Expect higher CPMs during promotional weeks and seasonal gifting periods.
  • • Plan creator outreach 4–6 weeks before peak season for better availability.

Data sources

Benchmarks combine Spreesy creator signals with public trend and market datasets.

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Widget uses live benchmark ranges updated regularly.

Limitations
  • • Benchmarks do not account for fixed production costs or product seeding.
  • • Seasonal spikes (Q4, Prime Day) can elevate CPMs beyond baseline.

Benchmark FAQs

How should I use these benchmark ranges?

Use the ranges to set outreach budgets, compare creator quotes, and forecast campaign CAC. Always validate with your niche and offer.

Why do rates vary so much?

Rates shift based on creator quality, conversion proof, and seasonal demand. Higher rates usually correlate with stronger conversion performance.

Are these benchmarks updated regularly?

Yes. We refresh benchmarks based on aggregated Spreesy creator data and cross‑check with public trend data.

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Comparative benchmarks

Instagram creator benchmarks in France
Similar rate band with comparable CPMs.
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Higher rate band for premium creator demand.
Instagram creator benchmarks in Australia | Spreesy