Instagram + Singapore

Instagram Creators in Singapore

Partner with Singaporean Instagram influencers who understand local trends and drive authentic engagement.

Local Expertise
Creator profiles with local language, culture, and audience context for Singaporean markets.
Instagram Specialists
Instagram creator signals that help sellers judge content style, audience fit, and outreach angle.
Vetted Quality
Review engagement authenticity, posting cadence, and content quality before adding creators to a campaign.
Research Snapshot

Instagram creator benchmarks in Singapore

Directional rate, engagement, and CPM bands to help you budget Singaporean creator outreach.

Updated February 2026Confidence: 70/100
Rate range

$194–$988

Per post estimate

Engagement band

1.4%–4.4%

Directional range

CPM band

$10–$28

Estimated CPM

Sample size

62

Creators modeled

Methodology
  • Engagement bands blend platform baselines with category-level planning context.
  • CPM ranges reflect historical pricing and content complexity.
Limitations
  • Individual creator rates can exceed ranges when content rights or whitelisting are included.
  • Benchmarks do not account for fixed production costs or product seeding.
Campaign brief

How to brief Instagram creators in Singapore

Use this page when you need Instagram content that feels native to Singapore, not a generic global creator list with a country filter bolted on.

Good fit when

Instagram product demos, launch posts, and UGC that needs Singaporean language, references, or retail context.

Vetting focus

Check local audience mix, recent Instagram posting cadence, engagement quality, and whether the creator has already made Amazon-friendly product content.

Outreach angle

Lead with the local customer problem, the product proof you want shown, and one clear Amazon listing action you want viewers to take.

What to check before saving
  • Language fit: English, Mandarin, Malay
  • Top local channels: TikTok, Instagram, YouTube
  • Popular niches: Beauty, Tech, Fashion
  • Retail context: Shopee, Lazada, Amazon.sg

Creator Benchmarks for Instagram in Singapore

Performance bands based on the creators we've vetted for Singapore.

Based on 18 creator profiles in our index.

Creators Available

18

In this page's matching set

Follower Range

10,649-275,125

Typical creator audience size

Engagement Band

6.0%-14.0%

25th-75th percentile

Typical Rate Range

$638-$1,596

Estimated from median creator data

Avg views range: 0-8,979Effective CPM: 20.00

Top Instagram creators in Singapore

A live sample of Instagram creators available for Singaporean campaigns.

Gladys Lam
Gladys Lam
@gladyslamx
Instagram

Chasing her racing driver dreams 🇸🇬🏁 📨 [email protected] 🐹 Rescue: @hamstersociety.sg

Followers

98,341

Engagement

11.0%

Avg Views

238,565

Race DriverCar ReviewsTravelLifestyle
Spreesy quality score: 100
Raymond
Raymond
@raymond_sng
Instagram

🇸🇬 🏃🏻‍♂️ Because we live 🎏 🥘: @ramyeon_eats 🦖: @trex_sg 5K - 16:42 | 10K - 35:28 | HM - 76:31 | FM - 3:01:39 — 📧 [email protected]

Followers

15,094

Engagement

8.0%

Avg Views

28,299

RunningHealth & WellnessFood & DrinkCross Country
Spreesy quality score: 95
rin りん
rin りん
@onlyy.rinn
Instagram

Business Email: [email protected] DM me for photosets/ collab/ work 🇸🇬 | Eng👌华文👌日本語👌

Followers

16,769

Engagement

17.0%

Avg Views

55,553

Anime CosplayGame CosplayQipao CosplayMaid Cosplay
Spreesy quality score: 95
Lynn Toh
Lynn Toh
@lynntoes
Instagram

📍Singapore 👩🏻‍💻Working Mum of 3 girls 👯‍♀️ aged 10, 9, 2 @the3Nats 🎎@elvineo ✉️[email protected]

Followers

10,649

Engagement

5.0%

Avg Views

6,309

Family & ParentingBeauty & FashionTravel & LeisureFood & Beverage
Spreesy quality score: 94
Regina L. 🌼
Regina L. 🌼
@reglivinglife
Instagram

📍Singapore ❁ Travel & Home Finds Worth Your Time 💌 [email protected] 🛫Klook Up To 10% Off: REGLIVINGLIFE

Followers

11,829

Engagement

6.0%

Avg Views

9,869

TravelHome Decor & RenovationFood & DiningFamily & Celebrations
Spreesy quality score: 94
JE
JE
@iamjiaen
Instagram

Girl who loves to lift, run and cycle Cycle coach at Absolute SG 📩[email protected]

Followers

123,194

Engagement

5.0%

Avg Views

25,692

Healthy EatingWorkout RoutinesGym & Fitness EquipmentCycling
Spreesy quality score: 88
甜/Tian
甜/Tian
@cagedbutterflies
Instagram

Average otaku 📍🇸🇬 💌: [email protected] Dolls & Figurines: @drellusional

Followers

13,626

Engagement

16.0%

Avg Views

4,190

Anime & MangaDoll Collecting (BJDs)FitnessMakeup
Spreesy quality score: 87
Aurelia Ng
Aurelia Ng
@aureliang_
Instagram

▫️(AURELIAXANDAR25) for 10% off @andar_sg 🤸🏻‍♀️ email ✉️: [email protected] 📍Singapore 🌤️

Followers

275,125

Engagement

5.0%

Avg Views

-

Personal ReflectionsFitnessHoliday CelebrationsTravel/Food
Spreesy quality score: 80
POP MART Singapore
@popmartsg
Instagram

To light up passion and bring joy! ✨ Find our retail stores and robo shops in the highlights below 👇🏻

Followers

147,322

Engagement

10.0%

Avg Views

-

CollectiblesToysFashionHome Goods
Spreesy quality score: 80
Buzzleap | Marketing Made Simple
@buzzleap
Instagram

⭐ The stories behind brilliant marketing! 🔥 Actionable insights to grow your brand ✉️ [email protected]

Followers

212,573

Engagement

6.0%

Avg Views

-

Brand StorytellingMarketing StrategyProduct Development
Spreesy quality score: 80
Everyday Astronaut
@everydayastronaut
Instagram

Professional rocket orientation specialist & explainer of flamey stuff. Bringing space down to Earth for everyday people 🚀

Followers

274,808

Engagement

5.0%

Avg Views

-

Product DevelopmentMarketing StrategiesBrand StorytellingCase Studies
Spreesy quality score: 80
Tatiana Gromenko | Remote Work Coach
@tanyagromenko
Instagram

Got fired from the office job - now I live my dream life in Singapore and work remotely 17,000+ virtual assistants trained in @sgb_va course

Followers

122,858

Engagement

6.0%

Avg Views

-

Remote Work CoachingVirtual Assistant TrainingEntrepreneurshipOnline Business
Spreesy quality score: 80
Kopi & Tarts
Kopi & Tarts
@kopiandtarts
Instagram

Islandwide Halal Food Delivery. DMs are not regularly monitored, email us at [email protected]

Followers

12,399

Engagement

19.0%

Avg Views

1,322

Baked GoodsBeveragesHalal FoodDesserts
Spreesy quality score: 79
𝗝𝗮𝘆𝗹𝗲𝗻𝗲 𝗛𝗼𝗻𝗴 【洪宛伶】
𝗝𝗮𝘆𝗹𝗲𝗻𝗲 𝗛𝗼𝗻𝗴 【洪宛伶】
@jaylenebaobao
Instagram

🤍 世界和平 🧩 Family, Coparenting, Lifestyle 1/2 of @hongaryeats | Passion: @coparentingsg For collabs, DM: @peacestreet.sg | [email protected]

Followers

57,263

Engagement

14.0%

Avg Views

-

FamilyFoodCoparentingEntertainment
Spreesy quality score: 79
叶劲维 Timothee Yap OLY
叶劲维 Timothee Yap OLY
@timotheeyjw
Instagram

🏛 | Lawyer 🇸🇬 | Olympian ✉️ | [email protected] 📍Shanghai / Singapore

Followers

66,621

Engagement

8.0%

Avg Views

-

TravelSportsPersonal BrandingLaw
Spreesy quality score: 79
МИХАЛЫЧ В ТЕМЕ
@sergey_tolstyy
Instagram

ЭТО ВСЁ ЖИЗНЬ ! По вопросам рекламы : [email protected] или в Direct. 🙏Поддержите канал 5168 7451 8227 7043 или PayPal : [email protected]

Followers

46,256

Engagement

40.0%

Avg Views

-

Film & TelevisionSportsSocial CommentaryHistorical Events
Spreesy quality score: 78
City Harvest Church
@chcsg
Instagram

Encounter God, Cultivate Purpose, Experience Family, Make a Difference Weekend Services at Suntec Halls 601-604: SAT 5PM | SUN 10AM

Followers

49,118

Engagement

14.0%

Avg Views

-

ChristianityWorshipReligious ServicesSermons
Spreesy quality score: 78
ALVERINA 李怡璇
ALVERINA 李怡璇
@aloebella
Instagram

Email / [email protected] 🇸🇬 🛒 @aelv.co | #aelvco 🧑🏻‍🎨 @aloebellapaints

Followers

25,413

Engagement

8.0%

Avg Views

1,171

Mom lifeFashionBeautyJewelry
Spreesy quality score: 78

Market Intelligence: Singapore

Key insights for creator partnerships in this market

Top Platforms
TikTokInstagramYouTube
Popular Niches
BeautyTechFashion
Languages
EnglishMandarinMalay
Retail
ShopeeLazadaAmazon.sg

Instagram Campaign Playbook

What consistently converts for Instagram campaigns in Singapore.

Lead with a high-contrast visual or outcome in the first frame.
Mix Reels for discovery and Stories for conversion-ready CTAs.
Use carousels for step-by-step product education.
Highlight social proof: comments, DMs, or user results.
Anchor the offer with "saveable" tips or routines.
Prompt creators to pin the Amazon link in their bio for 7+ days.

How Spreesy Vets Creators

We only surface creators who pass engagement and audience-fit checks.

Engagement authenticity: we flag abnormal like/view ratios and bot signals.

Audience fit: location + interest alignment against the target market.

Content quality: consistent posting cadence and conversion-friendly hooks.

PRODUCT-FIT DISCOVERY

See How Perfect Matches Look

From fit reasons to first outreach, keep creator review tied to the Amazon product.

Example Matches
Gladys Lam

Gladys Lam

@gladyslamx🇸🇬SG
automotive
100
Match for Race Driver Brands
Bio

Chasing her racing driver dreams 🇸🇬🏁 📨 [email protected] 🐹 Rescue: @hamstersociety.sg

98.3K
Followers
11.0%
Engagement
238.6K
Avg Views
Focus Areas
Race DriverCar ReviewsTravelLifestyle
Raymond

Raymond

@raymond_sng🇸🇬SG
sports
95
Match for Running Brands
Bio

🇸🇬 🏃🏻‍♂️ Because we live 🎏 🥘: @ramyeon_eats 🦖: @trex_sg 5K - 16:42 | 10K - 35:28 | HM - 76:31 | FM - 3:01:39 — 📧 [email protected]

15.1K
Followers
8.0%
Engagement
28.3K
Avg Views
Focus Areas
RunningHealth & WellnessFood & DrinkCross Country
rin りん

rin りん

@onlyy.rinn🇸🇬SG
arts
95
Match for Anime Cosplay Brands
Bio

Business Email: [email protected] DM me for photosets/ collab/ work 🇸🇬 | Eng👌华文👌日本語👌

16.8K
Followers
17.0%
Engagement
55.6K
Avg Views
Focus Areas
Anime CosplayGame CosplayQipao CosplayMaid Cosplay
+0 more quality matches available

Instagram Marketing in Singapore

Why work with Instagram creators in Singapore?
Singaporean Instagram creators can understand local trends, culture, and audience preferences. For Amazon sellers, that local context can make product seeding, creator briefs, and audience-fit review more useful. Start with creators who can speak English, Mandarin, Malay.
How many Instagram creators does Spreesy have in Singapore?
Spreesy tracks Instagram creator profiles from Singapore across follower tiers. Use the filters and fit notes to find stronger-fit creators for your Amazon product category, campaign goals, and budget. We see strong creator supply in Beauty, Tech, Fashion.
What types of Instagram content fit Singapore?
Singaporean audiences often need localized content cues. Strong Instagram creator fits in Singapore usually depend on local language, product use cases, content format, and buyer context.

Explore Other Platforms in Singapore