Africa

Expand into Nigeria with Local Creators

Connect with Nigerian creators leading Africa's digital and entertainment revolution.

3+Nigerian Creators
3Platforms Available
100%Verified Profiles
Research Snapshot

Directional creator benchmarks in Nigeria

Rate, engagement, and CPM bands by platform to help you budget Nigerian creator campaigns.

TikTok
Updated February 2026 · Confidence 70/100
Rate
$192–$973
Engagement
3.2%–8.6%
CPM
$13–$37
See TikTok creators
Instagram
Updated February 2026 · Confidence 70/100
Rate
$186–$944
Engagement
1.4%–4.6%
CPM
$9–$27
See Instagram creators
YouTube
Updated February 2026 · Confidence 70/100
Rate
$326–$1,419
Engagement
2%–6.1%
CPM
$13–$38
See YouTube creators

Choose Your Platform

Select a platform to find Nigerian creators specialized in that channel

TikTok Creators
Viral short-form video content
  • Reach Gen Z and Millennial audiences
  • Leverage trending sounds and formats
  • High engagement through authentic content
Find TikTok Creators
Instagram Creators
Visual storytelling and lifestyle content
  • Build brand aesthetic and identity
  • Stories, Reels, and Feed content
  • Strong influencer shopping features
Find Instagram Creators
YouTube Creators
In-depth reviews and tutorials
  • Long-form content for consideration phase
  • Evergreen SEO value
  • Detailed product demonstrations
Find YouTube Creators

Market Intelligence: Nigeria

Key insights for creator partnerships in this market

Top Platforms
TikTokInstagramYouTube
Popular Niches
BeautyFashionTech
Languages
EnglishYorubaIgbo
E-commerce
JumiaKongaJiji

Why Target Nigeria?

Nigeria offers unique opportunities for brands. Here is why you should be working with local creators.

Emerging Opportunity
Nigeria represents one of the fastest-growing digital markets globally.
Authentic Voices
Connect with Nigerian creators building engaged local communities.
Mobile Innovation
Creators who excel at mobile-first content for Africa's smartphone-driven audiences.
AI-POWERED DISCOVERY

See How Perfect Matches Look

From match score to first email—everything you need to close the deal.

Matches are personalized to your product—here are examples across different niches:

Example Matches
AD

aku debi

@_debiandyta🇳🇬NG
business
100
Bio

pp endorse/Busines📩 0812-1049-6364 DILARANG MENCURI VIDEO‼️ spill dibawah⬇️

105.9K
Followers
5.8%
Engagement
79.1K
Avg Views
Focus Areas
BusinessProduct Endorsement
Get started free
مA

موسى Albimani

@albimani_musa🇳🇬NG
business
100
Bio

Endorse/business DM ke IG @albimani_musa

108.1K
Followers
6.0%
Engagement
985.1K
Avg Views
Focus Areas
BusinessInfluencer Marketing
Get started free
DA

Dan alkali textile

@dan_alkali1🇳🇬NG
business
100
Bio

The CEO of dan alkali textile 👉08167005408

113.7K
Followers
6.5%
Engagement
85.1K
Avg Views
Focus Areas
Business
Get started free
+0 more quality matches available

Top Platforms in Nigeria

Based on local audience attention and creator supply.

TikTokInstagramYouTube

Top Industries in Nigeria

High-intent categories for Amazon sellers in this market.

Beauty & CosmeticsFashion & ApparelConsumer ElectronicsSkincareSupplements & NutritionHome Decor

Frequently Asked Questions

Common questions about creator partnerships in Nigeria.

Why work with Nigeria creators?
Nigeria creators bring authentic local context and cultural nuance to your campaigns. Their audience trust makes brand partnerships feel more relatable and drives stronger engagement.
Which platforms are most popular in Nigeria?
Nigerian creators are active across TikTok, Instagram, and YouTube. Spreesy helps you identify the right platform based on your goals and target audience.
How do I reach shoppers in Nigeria?
Localized creator partnerships perform best. We connect you with verified Nigerian influencers who already have engaged communities in Nigeria.
How does Spreesy verify Nigerian creators?
We verify creator location signals and audience demographics before listing them. This ensures you’re partnering with creators who genuinely reach Nigeria consumers.

Explore Other Countries

Discover creators in other markets for your global campaigns

South Africa

4+ creators

Kenya

2+ creators

United States

5,126+ creators

United Kingdom

85+ creators

Canada

45+ creators

Turkey

41+ creators

View All Countries

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