Opportunity Index

Running Shoes Creator Opportunity

Supply vs. demand insights for running shoes campaigns on Amazon, with recommended platforms for creator outreach.

Browse Running Shoes creatorsEstimate creator rates
Confidence: 74/100Updated: 2026-01-15
Demand Score
72
Relative demand intensity for this category.
Supply Score
68
Estimated creator availability.
Gap Score
54
Higher scores indicate more whitespace.
Demand vs parent avg
+1%
Relative to Fitness demand baseline.
Supply vs parent avg
+20%
Relative to Fitness creator supply.
Gap vs parent avg
-17%
Relative to parent‑category gap score.

Why this opportunity matters

Running Shoes has a strong demand‑to‑supply gap, making it a high‑leverage category for creator‑led external traffic.

Running Shoes demand is near the parent average the parent‑category baseline, while supply is about 20% above.

Gap intensity is about 17% below, which typically rewards fast outreach and clear briefs.

Treat the opportunity window as time‑sensitive and test quickly.

Methodology notes
  • • Demand scores combine category interest signals with macro retail trends.
  • • Supply scores reflect available creator inventory in Spreesy.
Creator pool snapshot
210+ creators · 4.9% avg engagement
TikTok
YouTube

Demand signals

  • • Running Shoes search intent peaks when shoppers compare alternatives and bundles.
  • • Fitness buyers respond to quick proof content and social validation.
  • • Creator-led demos drive higher click-through for running shoes listings.
Seasonality notes
  • • Running Shoes spikes during promotional windows (Prime Day, Q4 gifting).
  • • Plan creator sourcing 4–6 weeks before peak season.
  • • Expect CPM pressure during high-demand weeks.
Download Running Shoes brief templateCompare pricing benchmarks

Recommended tactics

  • • Lead with a 3–5 second payoff demo for running shoes.
  • • Use a single, trackable CTA for external traffic attribution.
  • • Repurpose top creator posts into Amazon-friendly assets.
Limitations
  • • Opportunity scores do not account for your unique product differentiation.
  • • Creator availability can tighten quickly during major promotion windows.

Data sources

Opportunity scores combine Spreesy creator availability with public demand and retail trend datasets.

Related pricing benchmarks

TikTok Running Shoes creator pricing benchmarksYouTube Running Shoes creator pricing benchmarks

Comparable opportunity categories

Workout Gloves
Similar gap score within the parent category.
Pre-Workout
Similar gap score within the parent category.
Foam Rollers
Lower gap score indicates more creator supply.

Opportunity FAQs

Why does Running Shoes show a gap score of 54?

Demand is stronger than supply for running shoes, creating more whitespace for creator-led acquisition in fitness.

Which channels tend to convert for Running Shoes?

Prioritize TikTok and YouTube, where creators consistently generate higher engagement for running shoes campaigns.

How can I validate Running Shoes demand quickly?

Lead with progress snapshots and habit-building tips and track clicks per creator to confirm early lift.

Running Shoes Opportunity Index (2026) | Spreesy