Supply vs. demand insights for monitors campaigns on Amazon, with recommended platforms for creator outreach.
Monitors has a strong demand‑to‑supply gap, making it a high‑leverage category for creator‑led external traffic.
Monitors shows demand about 9% above the parent category with supply about 53% above.
The resulting gap is about 40% below, signaling a strong opportunity to secure high‑intent creators.
Focus on creators with proof of conversion and lock in pricing early.
Monitors demand outpaces creator supply by about 6 points, so brands can win share in electronics with fewer competing briefs.
YouTube and Instagram perform well for monitors because they reward fast proof and product demonstrations.
Test a short creator sprint that highlights head-to-head feature comparisons and compare tracked clicks to baseline.