Opportunity Index

Lip Oils Creator Opportunity

Supply vs. demand insights for lip oils campaigns on Amazon, with recommended platforms for creator outreach.

Browse Lip Oils creatorsEstimate creator rates
Confidence: 86/100Updated: 2026-01-15
Demand Score
91
Relative demand intensity for this category.
Supply Score
53
Estimated creator availability.
Gap Score
88
Higher scores indicate more whitespace.
Demand vs parent avg
+6%
Relative to Beauty & Personal Care demand baseline.
Supply vs parent avg
-12%
Relative to Beauty & Personal Care creator supply.
Gap vs parent avg
+20%
Relative to parent‑category gap score.

Why this opportunity matters

Lip Oils has a strong demand‑to‑supply gap, making it a high‑leverage category for creator‑led external traffic.

Lip Oils shows demand about 6% above the parent category with supply about 12% below.

The resulting gap is about 20% above, signaling a strong opportunity to secure high‑intent creators.

Focus on creators with proof of conversion and lock in pricing early.

Methodology notes
  • • Gap scores highlight categories where demand rises faster than supply.
  • • Demand scores combine category interest signals with macro retail trends.
Creator pool snapshot
164+ creators · 5.1% avg engagement
YouTube
Instagram

Demand signals

  • • Lip Oils search intent peaks when shoppers compare alternatives and bundles.
  • • Beauty & Personal Care buyers respond to quick proof content and social validation.
  • • Creator-led demos drive higher click-through for lip oils listings.
Seasonality notes
  • • Lip Oils spikes during promotional windows (Prime Day, Q4 gifting).
  • • Plan creator sourcing 4–6 weeks before peak season.
  • • Expect CPM pressure during high-demand weeks.
Download Lip Oils brief templateCompare pricing benchmarks

Recommended tactics

  • • Lead with a 3–5 second payoff demo for lip oils.
  • • Use a single, trackable CTA for external traffic attribution.
  • • Repurpose top creator posts into Amazon-friendly assets.
Limitations
  • • Creator availability can tighten quickly during major promotion windows.
  • • Regional demand shifts can change performance during seasonal spikes.

Data sources

Opportunity scores combine Spreesy creator availability with public demand and retail trend datasets.

Related pricing benchmarks

Instagram Lip Oils creator pricing benchmarksYouTube Lip Oils creator pricing benchmarks

Comparable opportunity categories

Acne Treatments
Similar gap score within the parent category.
Face Masks
Higher gap score suggests even more whitespace.
Dermaplaning Tools
Lower gap score indicates more creator supply.

Opportunity FAQs

How should I read the 88 gap score for Lip Oils?

Lip Oils demand outpaces creator supply by about 38 points, so brands can win share in beauty & personal care with fewer competing briefs.

Where should I source creators for Lip Oils?

YouTube and Instagram perform well for lip oils because they reward fast proof and product demonstrations.

What is a fast validation test for Lip Oils?

Test a short creator sprint that highlights side-by-side comparisons and ingredient callouts and compare tracked clicks to baseline.

Lip Oils Opportunity Index (2026) | Spreesy