Opportunity Index

Candles Creator Opportunity

Supply vs. demand insights for candles campaigns on Amazon, with recommended platforms for creator outreach.

Browse Candles creatorsEstimate creator rates
Confidence: 74/100Updated: 2026-01-15
Demand Score
78
Relative demand intensity for this category.
Supply Score
100
Estimated creator availability.
Gap Score
28
Higher scores indicate more whitespace.
Demand vs parent avg
+6%
Relative to Home demand baseline.
Supply vs parent avg
+70%
Relative to Home creator supply.
Gap vs parent avg
-56%
Relative to parent‑category gap score.

Why this opportunity matters

Candles has a strong demand‑to‑supply gap, making it a high‑leverage category for creator‑led external traffic.

Compared to its parent category, Candles demand runs about 6% above and creator supply sits about 70% above.

Gap score trends about 56% below, suggesting room to win creator attention before competition rises.

Use this insight to prioritize outreach and validate performance with tracked links.

Methodology notes
  • • Supply scores reflect available creator inventory in Spreesy.
  • • Gap scores highlight categories where demand rises faster than supply.
Creator pool snapshot
307+ creators · 3.5% avg engagement
Instagram
TikTok

Demand signals

  • • Candles search intent peaks when shoppers compare alternatives and bundles.
  • • Home buyers respond to quick proof content and social validation.
  • • Creator-led demos drive higher click-through for candles listings.
Seasonality notes
  • • Candles spikes during promotional windows (Prime Day, Q4 gifting).
  • • Plan creator sourcing 4–6 weeks before peak season.
  • • Expect CPM pressure during high-demand weeks.
Download Candles brief templateCompare pricing benchmarks

Recommended tactics

  • • Lead with a 3–5 second payoff demo for candles.
  • • Use a single, trackable CTA for external traffic attribution.
  • • Repurpose top creator posts into Amazon-friendly assets.
Limitations
  • • Regional demand shifts can change performance during seasonal spikes.
  • • Opportunity scores do not account for your unique product differentiation.

Data sources

Opportunity scores combine Spreesy creator availability with public demand and retail trend datasets.

Related pricing benchmarks

TikTok Candles creator pricing benchmarksInstagram Candles creator pricing benchmarks

Comparable opportunity categories

Robot Vacuums
Higher gap score suggests even more whitespace.
Storage Organizers
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Bed Sheets
Higher gap score suggests even more whitespace.

Opportunity FAQs

What is driving demand for Candles?

The gap score reflects demand running ahead of supply for candles, signaling a favorable window to recruit creators.

Which platforms are strongest for Candles?

Start with Instagram and TikTok and test short-form demos that highlight the payoff for candles.

What creative angle works best for Candles?

Launch a small batch of creator posts focused on room transformation content with clear measurements to validate conversion before scaling.

Candles Opportunity Index (2026) | Spreesy