Opportunity Index

Blenders Creator Opportunity

Supply vs. demand insights for blenders campaigns on Amazon, with recommended platforms for creator outreach.

Browse Blenders creatorsEstimate creator rates
Confidence: 86/100Updated: 2026-01-15
Demand Score
79
Relative demand intensity for this category.
Supply Score
49
Estimated creator availability.
Gap Score
80
Higher scores indicate more whitespace.
Demand vs parent avg
+7%
Relative to Home demand baseline.
Supply vs parent avg
-17%
Relative to Home creator supply.
Gap vs parent avg
+24%
Relative to parent‑category gap score.

Why this opportunity matters

Blenders has a strong demand‑to‑supply gap, making it a high‑leverage category for creator‑led external traffic.

Blenders shows demand about 7% above the parent category with supply about 17% below.

The resulting gap is about 24% above, signaling a strong opportunity to secure high‑intent creators.

Focus on creators with proof of conversion and lock in pricing early.

Methodology notes
  • • Gap scores highlight categories where demand rises faster than supply.
  • • Demand scores combine category interest signals with macro retail trends.
Creator pool snapshot
151+ creators · 3.6% avg engagement
YouTube
Instagram

Demand signals

  • • Blenders search intent peaks when shoppers compare alternatives and bundles.
  • • Home buyers respond to quick proof content and social validation.
  • • Creator-led demos drive higher click-through for blenders listings.
Seasonality notes
  • • Blenders spikes during promotional windows (Prime Day, Q4 gifting).
  • • Plan creator sourcing 4–6 weeks before peak season.
  • • Expect CPM pressure during high-demand weeks.
Download Blenders brief templateCompare pricing benchmarks

Recommended tactics

  • • Lead with a 3–5 second payoff demo for blenders.
  • • Use a single, trackable CTA for external traffic attribution.
  • • Repurpose top creator posts into Amazon-friendly assets.
Limitations
  • • Creator availability can tighten quickly during major promotion windows.
  • • Regional demand shifts can change performance during seasonal spikes.

Data sources

Opportunity scores combine Spreesy creator availability with public demand and retail trend datasets.

Related pricing benchmarks

Instagram Blenders creator pricing benchmarksYouTube Blenders creator pricing benchmarks

Comparable opportunity categories

Instant Pots
Similar gap score within the parent category.
LED Strip Lights
Similar gap score within the parent category.
Kitchen Scales
Similar gap score within the parent category.

Opportunity FAQs

How should I read the 80 gap score for Blenders?

Blenders demand outpaces creator supply by about 30 points, so brands can win share in home with fewer competing briefs.

Where should I source creators for Blenders?

YouTube and Instagram perform well for blenders because they reward fast proof and product demonstrations.

What is a fast validation test for Blenders?

Test a short creator sprint that highlights durability tests that prove everyday value and compare tracked clicks to baseline.

Blenders Opportunity Index (2026) | Spreesy