YouTube Benchmarks

YouTube creator benchmarks in Brazil

Pricing and engagement benchmarks for YouTube creators based in Brazil.

Updated February 2026Sample size: 46 creatorsConfidence: 70/100
Creator Rate Range
$307–$1340
Typical per‑post sponsorship rates.
Engagement Rate
1.8%–5.3%
Median engagement range in this segment.
CPM Range
$13–$37
Estimated cost per 1,000 views.
Sample Size
46
Creators included in the benchmark.
Rate vs platform avg
-20%
Based on midpoint rates for YouTube.
Engagement vs avg
-16%
Relative to typical creator engagement.
CPM vs avg
-16%
CPM relative to platform baseline.

Why this benchmark matters

Brazil benchmarks capture regional pricing differences and help localize creator mix decisions.

Benchmark pricing for Brazil on YouTube averages $307–$1340, about 20% below compared to the platform baseline.

Engagement and CPMs track about 16% below and about 16% below respectively, guiding how you price briefs.

Use these benchmarks to calibrate outreach budgets and align briefs to conversion outcomes.

Methodology notes
  • CPM ranges reflect historical conversion quality and campaign velocity.
  • Ranges are directional and intended for planning, not guaranteed pricing.

Key Insights

  • Brazil creator campaigns see stronger lift when localized references are used.
  • Rates trend higher for creators who can drive off-Amazon traffic with intent.
  • YouTube content formats vary by region; test at least two hooks.
Seasonality signals
  • this segment spikes during Q4 and Prime Day windows; budget for rate lifts.
  • Expect higher CPMs during promotional weeks and seasonal gifting periods.
  • Plan creator outreach 4–6 weeks before peak season for better availability.

Embed this benchmark

Add this widget to your resources or newsletters and link back to Spreesy for the latest benchmarks.

<iframe src="https://spreesy.com/tools/widgets/creator-rate-range?platform=youtube" width="420" height="240" style="border:0;border-radius:16px" loading="lazy" title="Spreesy creator rate benchmark"></iframe>

Widget uses live benchmark ranges updated regularly.

Limitations
  • Seasonal spikes (Q4, Prime Day) can elevate CPMs beyond baseline.
  • Individual creator rates can exceed ranges when content rights or whitelisting are included.

Benchmark FAQs

How should I use these benchmark ranges?

Use the ranges to set outreach budgets, compare creator quotes, and forecast campaign CAC. Always validate with your niche and offer.

Why do rates vary so much?

Rates shift based on creator quality, conversion proof, and seasonal demand. Higher rates usually correlate with stronger conversion performance.

Are these benchmarks updated regularly?

Yes. We refresh benchmarks based on aggregated Spreesy creator data and cross‑check with public trend data.

YouTube creator benchmarks in Brazil | Spreesy