Instagram + New Zealand

Instagram Creators in New Zealand

Partner with New Zealander Instagram influencers who understand local trends and drive authentic engagement.

Local Expertise
Creators who understand New Zealander culture, trends, and audience preferences.
Instagram Specialists
Verified Instagram creators who know how to drive engagement and conversions.
Vetted Quality
Every creator is screened for engagement authenticity and content quality.
Research Snapshot

Instagram creator benchmarks in New Zealand

Directional rate, engagement, and CPM bands to help you budget New Zealander creator outreach.

Updated February 2026Confidence: 70/100
Rate range

$189–$963

Per post estimate

Engagement band

1.3%–4.3%

Directional range

CPM band

$10–$27

Estimated CPM

Sample size

58

Creators modeled

Methodology
  • Ranges are directional and intended for planning, not guaranteed pricing.
  • Aggregated creator quotes are normalized across platforms to estimate typical per‑post rates.
Limitations
  • Benchmarks do not account for fixed production costs or product seeding.
  • Seasonal spikes (Q4, Prime Day) can elevate CPMs beyond baseline.

Creator Benchmarks for Instagram in New Zealand

Performance bands based on the creators we've vetted for New Zealand.

Based on 18 vetted creators in our index.

Creators Available

18

In this page's matching set

Follower Range

1,147-325,409

Typical creator audience size

Engagement Band

10.0%-25.8%

25th-75th percentile

Typical Rate Range

$255-$637

Estimated from median creator data

Avg views range: 0-452Effective CPM: 20.00

Top Instagram creators in New Zealand

A live sample of Instagram creators available for New Zealander campaigns.

RNZŌ
RNZŌ
@rnzo.zip
Instagram

+++! mgmt: [email protected]

Followers

5,205

Engagement

54.0%

Avg Views

2,400

Hip-HopRapUK GarageAlbum Promotion
Spreesy quality score: 91
sin and brook
sin and brook
@sinandbrook
Instagram

sin and brook from sin and brook book us to dj: [email protected]

Followers

2,473

Engagement

12.0%

Avg Views

25,642

DJ PerformancesEvent PromotionMusic ProductionTravel & Lifestyle
Spreesy quality score: 90
ʙᴇᴇʙz
ʙᴇᴇʙz
@xtehbebe
Instagram

👾 Streamer / Content Creator 📧 Business enquiries: [email protected] 🎥 Creator for @furyglobal

Followers

1,147

Engagement

26.0%

Avg Views

602

LivestreamingEsportsGaming MerchEnergy Drinks
Spreesy quality score: 88
The Arena
The Arena
@thearenawest
Instagram

Strength & Conditioning 🦍 ARENA - Fit | Grind | Lift | Squads 📋 Trial: [email protected] 🏠 41 Portage Rd, New Lynn, AK 🏟️ @enter_thearena

Followers

2,669

Engagement

26.0%

Avg Views

697

Strength & ConditioningWeightliftingGroup Fitness ClassesSports Recovery
Spreesy quality score: 81
Hilary Barry
Hilary Barry
@hilary.barry
Instagram

Lippy suburban mother of two. Not open to influence. Buy some advertising from TVNZ instead.

Followers

154,166

Engagement

10.0%

Avg Views

-

FamilyTravelFoodLocal Events
Spreesy quality score: 80
Nishant Chahar
@nishantchahar.11
Instagram

Coding, AI & Business | Making you smarter🚀 🏢 | AVP Vedam 💼 | Ex-@microsoft 👨🏻‍💻 | @algoprep.in ( Acq.) Alter personality: @unscripted.nishant

Followers

226,911

Engagement

25.0%

Avg Views

-

TechnologyTravelPersonal DevelopmentEntrepreneurship
Spreesy quality score: 80
Tradiefkups
@tradiefckups
Instagram

for the New Zealand and Australian Tradies 🇳🇿🇦🇺

Followers

325,409

Engagement

9.0%

Avg Views

-

Tradie LifeDIYConstruction ToolsBuilding
Spreesy quality score: 80
NZ Transport Agency Waka Kotahi
@nztransportagency
Instagram

We develop and maintain New Zealand’s land transport system, connecting places across the country. Inbox not monitored—contact us through our website.

Followers

40,174

Engagement

7.0%

Avg Views

-

Road SafetyDriving RegulationsTraffic ManagementTransport System Updates
Spreesy quality score: 78
Rīhari Warnock
Rīhari Warnock
@riihariwarnock
Instagram

Ngāti Manu, Ngāpuhi. For all enquiries please email [email protected]

Followers

51,871

Engagement

7.0%

Avg Views

-

TattooingBody ArtMaori Culture
Spreesy quality score: 78
Alix | Makeup & Beauty 💄
Alix | Makeup & Beauty 💄
@makeupwithalix
Instagram

☁️ 26 | New Zealand ✨ Your makeup & beauty bestie 🫶🏻 ✉️ PR: [email protected] 🌙 Latest YouTube Video ↓

Followers

26,442

Engagement

54.0%

Avg Views

663

Makeup TutorialsProduct ReviewsSmokey Eye LooksValentine's Day Makeup
Spreesy quality score: 78
Chemist Warehouse NZ Official
@chemistwarehousenewzealand
Instagram

❤️💛 SPRING FRENZY MEGA SALE ON NOW! 💛♥️ Ends 01/10/2025

Followers

31,945

Engagement

5.0%

Avg Views

-

Beauty ProductsVitamins and SupplementsSports NutritionHealth and Wellness
Spreesy quality score: 77
Jen Eastwood 📖
Jen Eastwood 📖
@sicksadlit
Instagram

📚 Podcast, book club & book memes for the strange & unusual 😈 Fave genre: “Good for Her” 🖤 Book club discord 👇 💌 [email protected] 📍 aotearoa, nz

Followers

29,205

Engagement

41.0%

Avg Views

-

Book ReviewsBook ClubLiterary DiscussionBook Memes
Spreesy quality score: 77
The Tiny Garden
@thetinygardens
Instagram

Ellie | Urban Gardener, Micro Flower Farmer & Florist 🌸 Taupō Featured in NZ Gardener & Tui magazines Enquiries to [email protected]

Followers

23,592

Engagement

23.0%

Avg Views

-

Flower FarmingUrban GardeningFloristryFlower Arranging
Spreesy quality score: 76
Zoe Alice Kerr 👧🏽
Zoe Alice Kerr 👧🏽
@_zoekerr
Instagram

Based in New Zealand <3 contact: [email protected] @johnson_laird

Followers

18,863

Engagement

18.0%

Avg Views

-

Summer ActivitiesFriendshipFashion
Spreesy quality score: 76
madmanfilmsnz
madmanfilmsnz
@madmanfilmsnz
Instagram

🎟️ In Cinemas: Pike River, Die My Love, Nuremberg 🎬Coming Soon: Sentimental Value, It Was Just An Accident, No Other Choice, Sirāt

Followers

15,782

Engagement

10.0%

Avg Views

-

Film PromotionMovie ReviewsCinemaMovie News
Spreesy quality score: 75
Free Marketing Course
@freemarketingcourse
Instagram

Learn How To Make 💸 Online ↓ (100% FREE 3 hour course) ↓

Followers

16,339

Engagement

13.0%

Avg Views

-

Brand AdvertisingCreative MarketingSocial Media MarketingBusiness Strategy
Spreesy quality score: 75
Matakana Country Market
Matakana Country Market
@matakanacountrymarket
Instagram

FEB MARKETS ♥️ Sunday: 8 & 22 Feb, 9am -2pm 🌞 Friday Night: 6 Feb, 5pm -9pm ✨ Vendors 📧 [email protected] 📍Matakana Country Park

Followers

13,441

Engagement

13.0%

Avg Views

-

Farmers MarketFood & Drink EventsFamily ActivitiesLocal Shopping
Spreesy quality score: 75
Visit Pūkaha National Wildlife Centre
@pukahanz
Instagram

📍30km North of Masterton 🌿Dedicated to the protection & restoration of our bush and native wildlife.

Followers

11,416

Engagement

19.0%

Avg Views

-

Native Wildlife PreservationEcotourismEnvironmental EducationWildlife Events
Spreesy quality score: 74

Market Intelligence: New Zealand

Key insights for creator partnerships in this market

Top Platforms
TikTokInstagramYouTube
Popular Niches
BeautyTechFashion
Languages
English
E-commerce
AmazonMighty ApeTrade Me

Instagram Campaign Playbook

What consistently converts for Instagram campaigns in New Zealand.

Lead with a high-contrast visual or outcome in the first frame.
Mix Reels for discovery and Stories for conversion-ready CTAs.
Use carousels for step-by-step product education.
Highlight social proof: comments, DMs, or user results.
Anchor the offer with "saveable" tips or routines.
Prompt creators to pin the Amazon link in their bio for 7+ days.

How Spreesy Vets Creators

We only surface creators who pass engagement and audience-fit checks.

Engagement authenticity: we flag abnormal like/view ratios and bot signals.

Audience fit: location + interest alignment against the target market.

Content quality: consistent posting cadence and conversion-friendly hooks.

AI-POWERED DISCOVERY

See How Perfect Matches Look

From match score to first email—everything you need to close the deal.

Example Matches
RNZŌ

RNZŌ

@rnzo.zip🇳🇿NZ
music
91
Match for Hip-Hop Brands
Bio

+++! mgmt: [email protected]

5.2K
Followers
54.0%
Engagement
2.4K
Avg Views
Focus Areas
Hip-HopRapUK GarageAlbum Promotion
sin and brook

sin and brook

@sinandbrook🇳🇿NZ
marketing
90
Match for DJ Performances Brands
Bio

sin and brook from sin and brook book us to dj: [email protected]

2.5K
Followers
12.0%
Engagement
25.6K
Avg Views
Focus Areas
DJ PerformancesEvent PromotionMusic ProductionTravel & Lifestyle
ʙᴇᴇʙz

ʙᴇᴇʙz

@xtehbebe🇳🇿NZ
entertainment
88
Match for Livestreaming Brands
Bio

👾 Streamer / Content Creator 📧 Business enquiries: [email protected] 🎥 Creator for @furyglobal

1.1K
Followers
26.0%
Engagement
602
Avg Views
Focus Areas
LivestreamingEsportsGaming MerchEnergy Drinks
+0 more quality matches available

Instagram Marketing in New Zealand

Why work with Instagram creators in New Zealand?
New Zealander Instagram creators understand local trends, culture, and audience preferences. They create authentic content that resonates with New Zealand's market and drives higher engagement. Campaigns perform best when creators can speak English.
How many Instagram creators does Spreesy have in New Zealand?
Our database includes verified Instagram influencers from New Zealand across all follower tiers. Use our filters to find the perfect match for your campaign goals and budget. We see strong creator supply in Beauty, Tech, Fashion.
What types of Instagram content work best in New Zealand?
New Zealander audiences respond well to localized content. Top-performing Instagram creators in New Zealand often use local language, trending sounds, and culturally relevant themes.

Explore Other Platforms in New Zealand