Influencer vs PPC Break-even Calculator
Compare the profitability of influencer campaigns versus Amazon PPC using the same traffic assumptions.
Campaign Inputs
Adjust the inputs to match your product and campaign costs.
120,000
1.2%
3%
Campaign Outcomes
Estimated results using standard reach assumptions.
Estimated Views30,000
Estimated Clicks360
Estimated Sales11
Estimated Revenue$324
Gross Profit$97
Profit Comparison
Net profit after influencer fee vs PPC ACoS.
Influencer Net Profit-$1,403
PPC Net Profit$0
Break-even sales needed to cover the influencer fee: 167
How this calculator works
A simple funnel model compares influencer traffic to PPC costs.
We estimate views from follower count, apply your click through rate and conversion rate, then calculate revenue and gross profit. Influencer profit subtracts the flat fee while PPC profit subtracts ACoS spend. This shows which channel creates more net profit at the same performance assumptions.
If your estimated PPC profit is higher, PPC is the safer short-term option. If influencer profit is higher, investing in creator content can outperform ads and reduce reliance on paid traffic over time.
Common mistakes to avoid
- Overestimating reach without checking realistic engagement and follower quality.
- Ignoring the impact of ACoS on profitability when margins are thin.
- Failing to track creator links, which makes attribution impossible.
Related glossary terms