How does Shoppable Content help Amazon sellers?

Shoppable Content helps Amazon sellers by providing tools and programs to connect with creators, track external traffic, and measure the impact of influencer marketing on their sales. It's part of Amazon's ecosystem designed to reward sellers who drive qualified traffic to the platform.

Is Shoppable Content free to use?

Most shoppable content features are available to Amazon sellers at no additional cost. However, you'll still need to budget for creator partnerships, product samples, and any advertising spend associated with your campaigns.

Shoppable Content: Definition & Guide for Amazon Sellers | Spreesy Glossary

Q: What is Shoppable Content?

Shoppable Content is a key concept in influencer marketing that helps Amazon sellers and brands work more effectively with content creators. Understanding this term helps you make better decisions about your marketing partnerships and campaigns.

Shoppable Content

Also known as: Shoppable Media, Shoppable Video, Commerce Content

Digital content—videos, images, livestreams, or social posts—that allows viewers to purchase featured products directly without leaving the content experience. On Amazon, this includes Amazon Live, Posts, and influencer storefronts that seamlessly blend entertainment with instant purchasing.

What is Shoppable Content?

Understanding Shoppable Content is essential for Amazon sellers looking to leverage influencer marketing effectively. This concept plays a crucial role in how brands connect with creators and measure the success of their partnerships.

In the context of Amazon seller marketing, shoppable content helps businesses make informed decisions about creator partnerships and campaign strategies.

Why Shoppable Content Matters for Amazon Sellers

For Amazon sellers, understanding Shoppable Content is critical to maximizing your external traffic strategy. Amazon rewards sellers who drive qualified traffic to their listings through the Brand Referral Bonus program, giving you a ~10% rebate on attributed sales.

By leveraging shoppable content, you can create more effective creator partnerships that drive measurable results for your Amazon business.

How Shoppable Content Works

Shoppable Content operates within Amazon's broader ecosystem designed to help sellers connect with external traffic sources.

Here's how it typically works:

1.Setup: Sellers or creators register for the program through Amazon's platform
2.Integration: Connect your product listings or storefront to the program
3.Tracking: Amazon's attribution system tracks traffic and conversions
4.Measurement: View performance data in your Amazon dashboard
5.Optimization: Use insights to improve future campaigns

Real-World Example

Example in Action

An influencer creates a "Get Ready With Me" video for Amazon Live featuring skincare and makeup products. As they apply each product, it appears in a clickable carousel below the video. Viewers can tap any product to see details and add to cart—all while continuing to watch the stream.

Best Practices

Set up proper tracking before launching any shoppable content campaigns
Use Amazon Attribution links for all creator content
Monitor your Brand Referral Bonus dashboard regularly
Test different creator types to find what works for your products
Document all partnerships and their performance for future optimization

Common Mistakes to Avoid

Not setting up shoppable content tracking before campaigns launch
Failing to use Amazon Attribution links consistently
Ignoring the Brand Referral Bonus opportunity