Also known as: Posts, Amazon Social Posts
A free, social media-style feature allowing brands to share lifestyle images and content directly on Amazon. Posts appear in feeds, on product pages, and in related categories, helping brands build awareness and drive discovery through engaging visual content that links to product listings.
A free, social media-style feature allowing brands to share lifestyle images and content directly on Amazon. Posts appear in feeds, on product pages, and in related categories, helping brands build awareness and drive discovery through engaging visual content that links to product listings.
Understanding Amazon Posts is essential for Amazon sellers looking to leverage influencer marketing effectively. This concept plays a crucial role in how brands connect with creators and measure the success of their partnerships.
In the context of Amazon seller marketing, amazon posts helps businesses make informed decisions about creator partnerships and campaign strategies.
For Amazon sellers, understanding Amazon Posts is critical to maximizing your external traffic strategy. Amazon rewards sellers who drive qualified traffic to their listings through the Brand Referral Bonus program, giving you a ~10% rebate on attributed sales.
By leveraging amazon posts, you can create more effective creator partnerships that drive measurable results for your Amazon business.
Amazon Posts operates within Amazon's broader ecosystem designed to help sellers connect with external traffic sources.
Here's how it typically works:
Common questions about amazon posts in influencer marketing
Explore concepts related to Amazon Posts
A free program that gives brand owners powerful tools to protect their intellectual property, build their brand presence, and access exclusive features on Amazon. Enrollment requires an active trademark and unlocks A+ Content, Amazon Stores, Brand Analytics, and enhanced advertising options.
A customizable page on Amazon where influencers or brands can curate and showcase product collections. For influencers, it's part of the Amazon Influencer Program; for brands, it's a branded shopping destination within Amazon that showcases their full product catalog with enhanced visuals.
Digital content—videos, images, livestreams, or social posts—that allows viewers to purchase featured products directly without leaving the content experience. On Amazon, this includes Amazon Live, Posts, and influencer storefronts that seamlessly blend entertainment with instant purchasing.
The percentage of an audience that actively interacts with content through likes, comments, shares, and saves. Engagement rate is the most important metric for evaluating influencer quality—high engagement indicates an active, invested audience more likely to trust recommendations and take action.
Find the perfect creators for your Amazon products and start running successful influencer campaigns today.