A+ Content is a key concept in influencer marketing that helps Amazon sellers and brands work more effectively with content creators. Understanding this term helps you make better decisions about your marketing partnerships and campaigns.

How does A+ Content help Amazon sellers?

A+ Content helps Amazon sellers by providing tools and programs to connect with creators, track external traffic, and measure the impact of influencer marketing on their sales. It's part of Amazon's ecosystem designed to reward sellers who drive qualified traffic to the platform.

Is A+ Content free to use?

Most a+ content features are available to Amazon sellers at no additional cost. However, you'll still need to budget for creator partnerships, product samples, and any advertising spend associated with your campaigns.

A+ Content: Guide for Amazon Sellers | Influencer Marketing (2026)

A+ Content

Also known as: Enhanced Brand Content, EBC, A+ Pages, Premium A+ Content

Enhanced product descriptions on Amazon that allow brand-registered sellers to add rich media—comparison charts, enhanced images, brand stories, and detailed feature descriptions—to their listings. A+ Content typically increases conversion rates by 3-10% through improved visual storytelling.

What is A+ Content?

Understanding A+ Content is essential for Amazon sellers looking to leverage influencer marketing effectively. This concept plays a crucial role in how brands connect with creators and measure the success of their partnerships.

In the context of Amazon seller marketing, a+ content helps businesses make informed decisions about creator partnerships and campaign strategies.

Why A+ Content Matters for Amazon Sellers

For Amazon sellers, understanding A+ Content is critical to maximizing your external traffic strategy. Amazon rewards sellers who drive qualified traffic to their listings through the Brand Referral Bonus program, giving you a ~10% rebate on attributed sales.

By leveraging a+ content, you can create more effective creator partnerships that drive measurable results for your Amazon business.

How A+ Content Works

A+ Content operates within Amazon's broader ecosystem designed to help sellers connect with external traffic sources.

Here's how it typically works:

1.Setup: Sellers or creators register for the program through Amazon's platform
2.Integration: Connect your product listings or storefront to the program
3.Tracking: Amazon's attribution system tracks traffic and conversions
4.Measurement: View performance data in your Amazon dashboard
5.Optimization: Use insights to improve future campaigns

Real-World Example

Example in Action

A cookware brand uses A+ Content to showcase their non-stick pan with: a brand story module featuring their 50-year heritage, comparison charts showing their pan vs. competitors, lifestyle images of the pan in beautiful kitchens, and detailed infographics explaining their proprietary coating technology.

Best Practices

Set up proper tracking before launching any a+ content campaigns
Use Amazon Attribution links for all creator content
Monitor your Brand Referral Bonus dashboard regularly
Test different creator types to find what works for your products
Document all partnerships and their performance for future optimization

Common Mistakes to Avoid

Not setting up a+ content tracking before campaigns launch
Failing to use Amazon Attribution links consistently
Ignoring the Brand Referral Bonus opportunity