Instagram + Sweden

Instagram Creators in Sweden

Partner with Swedish Instagram influencers who understand local trends and drive authentic engagement.

Local Expertise
Creator profiles with local language, culture, and audience context for Swedish markets.
Instagram Specialists
Instagram creator signals that help sellers judge content style, audience fit, and outreach angle.
Vetted Quality
Review engagement authenticity, posting cadence, and content quality before adding creators to a campaign.
Research Snapshot

Instagram creator benchmarks in Sweden

Directional rate, engagement, and CPM bands to help you budget Swedish creator outreach.

Updated February 2026Directional planning ranges
Rate range

$272–$1,380

Per post estimate

Engagement band

1.7%–5.4%

Directional range

CPM band

$14–$38

Estimated CPM

Methodology
  • Ranges are directional and intended for planning, not fixed quotes.
  • Creator quote ranges are normalized across platforms to estimate typical per-post planning rates.
Limitations
  • Seasonal spikes (Q4, Prime Day) can elevate CPMs beyond baseline.
  • Individual creator rates can exceed ranges when content rights or whitelisting are included.
Campaign brief

How to brief Instagram creators in Sweden

Use this page when you need Instagram content that feels native to Sweden, not a generic global creator list with a country filter bolted on.

Good fit when

Instagram product demos, launch posts, and UGC that needs Swedish language, references, or retail context.

Vetting focus

Check local audience mix, recent Instagram posting cadence, engagement quality, and whether the creator has already made Amazon-friendly product content.

Outreach angle

Lead with the local customer problem, the product proof you want shown, and one clear Amazon listing action you want viewers to take.

What to check before saving
  • Language fit: Swedish, English
  • Top local channels: Instagram, TikTok, YouTube
  • Popular niches: Fashion, Beauty, Travel
  • Retail context: Amazon.se, CDON, Elgiganten

Creator Benchmarks for Instagram in Sweden

Performance bands based on the creators we've vetted for Sweden.

Based on 18 creator profiles in our index.

Creators Available

18

In this page's matching set

Follower Range

5,007-980,498

Typical creator audience size

Engagement Band

6.0%-22.3%

25th-75th percentile

Typical Rate Range

$990-$2,475

Estimated from median creator data

Avg views range: 0-28,402Effective CPM: 20.00

Top Instagram creators in Sweden

A live sample of Instagram creators available for Swedish campaigns.

Pilot Susy
Pilot Susy
@flywithsusy
Instagram

✈️ Pilot 🇸🇪🇧🇪 🌎 @airbus is work @porsche for fun 🎨 Art @sundbergdesign Collaborations: [email protected]

Followers

91,059

Engagement

5.0%

Avg Views

42,571

AutomotiveCarsVehiclesautomotive
Spreesy quality score: 98
Gaius Flavius🌿🏛 Roman Reenactment
Gaius Flavius🌿🏛 Roman Reenactment
@gaiusflavius
Instagram

🏛 Roman reenactor and antiquity memer 🌿 Centurio of @centuria.svionum 🇸🇪 📧 [email protected]

Followers

218,834

Engagement

14.0%

Avg Views

51,562

PetsAnimalsPet carepet-products
Spreesy quality score: 89
Torparparet
Torparparet
@torpar_paret
Instagram

Häng med på vår resa som oerfarna torpare nu med torp ❤️ ✉️ [email protected]

Followers

16,175

Engagement

12.0%

Avg Views

5,413

Cottage LivingRural LifestyleDIY & Home Improvement (related to cottage)Vlogging
Spreesy quality score: 89
Charbel Zako
Charbel Zako
@charbel_zako
Instagram

📍 🇸🇾🇸🇪 💌 [email protected] 🎥 50k på TikTok (Charbel) ⚠️ underhållning-ta det med en nypa salt

Followers

5,007

Engagement

4.0%

Avg Views

33,215

FoodCookingRecipesfood-cooking
Spreesy quality score: 84
Alex Ceesay
Alex Ceesay
@alexceesay444
Instagram

GUD ÄR STÖRST!! ❤️ snap: stabilitet444 kontakt:[email protected]

Followers

86,811

Engagement

3.0%

Avg Views

53,730

FitnessWellnessHealthfitness-wellness
Spreesy quality score: 84
Anna
Anna
@annahidesjo
Instagram

HANTVERK / MÖNSTER / LIVET - skapande trebarnsmamma 👧🏼👧🏼👶🏼 Kontakt ✉ [email protected] 🧶 mönster på ravelry

Followers

5,156

Engagement

25.0%

Avg Views

1,355

HomeKitchenHome decorhome-kitchen
Spreesy quality score: 83
Therése Lindgren
Therése Lindgren
@therese
Instagram

Driver @svenskadjurfonden & @harhjalpen, är styrelseledamot i @djurensratt & ambassadör för @wwfsverige 💌 [email protected]

Followers

980,498

Engagement

37.0%

Avg Views

69,011

PetsAnimalsPet carepet-products
Spreesy quality score: 83
Olle Kajbjer Gustafsson
Olle Kajbjer Gustafsson
@olofkajbjer
Instagram

For business inquiries: [email protected] www.twitter.com/olofmeister

Followers

184,295

Engagement

7.0%

Avg Views

13,963

Counter-StrikeeSportsGaming Community
Spreesy quality score: 83
Mimmie Lidmår 🌙
Mimmie Lidmår 🌙
@mimmielidmar
Instagram

Renoverar citylägenhet från 30-talet i Västerås 🔨 Mamma till Smilla & Frans 🤎 Inredning, mode, humor och allmänt livsnjuteri ✉️[email protected]

Followers

15,989

Engagement

16.0%

Avg Views

2,623

Interior DesignHome RenovationFamily & ParentingFood & Recipes
Spreesy quality score: 82
Helen Lindström
Helen Lindström
@helenlindstrompastensang
Instagram

💙💙💙💙💙🩷🩷🩷 8 barn vid samarbete ✉️ kontakta [email protected] 💫online stress-hälso-familjecoach 💫🏡 inredning, gården, familjen

Followers

5,367

Engagement

6.0%

Avg Views

1,097

ParentingFamilyBabybaby-parenting
Spreesy quality score: 81
^..^ Susanne Hellman Holmström
^..^ Susanne Hellman Holmström
@kattpsykolog.susanne
Instagram

😺 Cert. Kattpsykolog 😺 Diplomerad coach, författare, föreläsare. För att boka tid för rådgivning, maila [email protected]

Followers

5,278

Engagement

40.0%

Avg Views

1,123

PetsAnimalsPet carepet-products
Spreesy quality score: 81
Olivia Isabelle ✨
Olivia Isabelle ✨
@oliviaisabelles
Instagram

Ensamstående mamma till 3 💗 Familjeliv • DIY • Tips&trix Inspiration & tankar du kan relatera till Collab: [email protected]

Followers

28,430

Engagement

24.0%

Avg Views

2,972

FamilyDIYHome DecorFood
Spreesy quality score: 81
Göteborgs-Posten – GP
@goteborgsposten
Instagram

Riktig journalistik gör skillnad. Göteborg, Sweden Kontakt: [email protected] ☎️004631172010 Läs våra artiklar här👇

Followers

88,978

Engagement

6.0%

Avg Views

-

Local NewsPoliticsTransportationCulture
Spreesy quality score: 80
Emma - Swedish Piggy Mafia 🐹🇸🇪
@swedishpiggymafia
Instagram

🌼 Lilly🕊️•Heidi•Tea•Hedvig •Monica•Jackie 📩 [email protected] 👸🏼 Pig mommy @gris_morsan 🐶 Our brother @swemafiarasmus

Followers

228,629

Engagement

40.0%

Avg Views

-

Guinea PigsPet GriefPet CareAnimal Companionship
Spreesy quality score: 80
TESSA DE LANGE • Soul Guide & Actress
TESSA DE LANGE • Soul Guide & Actress
@tessadelange
Instagram

𝒯𝒽𝑒 𝒜𝓇𝓉 𝑜𝒻 𝐹𝑒𝑒𝓁𝒾𝓃𝑔 • 𝐻𝑒𝒶𝓇𝓉𝒾𝓈𝓉 🌸 Find Safety in Being Yourself 🎧 Podcast: Soul Stream 🕊️ work with me⭣

Followers

96,986

Engagement

5.0%

Avg Views

-

Soul GuidancePersonal DevelopmentRetreatsEnergy Healing
Spreesy quality score: 80
Johanna Goa
Johanna Goa
@npfpussel
Instagram

Enkel info om ADHD & autism 🧠 Föreläser, författar & poddar 🎙️ NPFpodden | Aktuell med barnbok om ADHD (Bonnier Carlsen) 📚 | 📩 [email protected]

Followers

91,742

Engagement

11.0%

Avg Views

-

ADHD AwarenessAutism SupportParenting Neurodivergent ChildrenEducation and Neurodiversity
Spreesy quality score: 80
VAD FAN HÄNDE?
@vadfanhandepodden
Instagram

@tanbyklara @alicestenlof 🎙️ 📥 [email protected]

Followers

72,837

Engagement

6.0%

Avg Views

-

RelationshipsMental HealthLifestyleSocial Commentary
Spreesy quality score: 79
IDA KJOS
IDA KJOS
@idakjos
Instagram

Mamma, jurist, föreläsare, poddare, författare Bok: ”Jag vill bara få leva” med @elin.kjos 📩 [email protected] Biljetter till event👇🏼

Followers

78,195

Engagement

17.0%

Avg Views

-

Personal DevelopmentTravelFamilyMotivation
Spreesy quality score: 79

Market Intelligence: Sweden

Key insights for creator partnerships in this market

Top Platforms
InstagramTikTokYouTube
Popular Niches
FashionBeautyTravel
Languages
SwedishEnglish
Retail
Amazon.seCDONElgiganten

Instagram Campaign Playbook

What consistently converts for Instagram campaigns in Sweden.

Lead with a high-contrast visual or outcome in the first frame.
Mix Reels for discovery and Stories for conversion-ready CTAs.
Use carousels for step-by-step product education.
Highlight social proof: comments, DMs, or user results.
Anchor the offer with "saveable" tips or routines.
Prompt creators to pin the Amazon link in their bio for 7+ days.

How Spreesy Vets Creators

We only surface creators who pass engagement and audience-fit checks.

Engagement authenticity: we flag abnormal like/view ratios and bot signals.

Audience fit: location + interest alignment against the target market.

Content quality: consistent posting cadence and conversion-friendly hooks.

PRODUCT-FIT DISCOVERY

See How Perfect Matches Look

From fit reasons to first outreach, keep creator review tied to the Amazon product.

Example Matches
Pilot Susy

Pilot Susy

@flywithsusy🇸🇪SE
automotive
98
Match for Automotive Brands
Bio

✈️ Pilot 🇸🇪🇧🇪 🌎 @airbus is work @porsche for fun 🎨 Art @sundbergdesign Collaborations: [email protected]

91.1K
Followers
5.0%
Engagement
42.6K
Avg Views
Focus Areas
AutomotiveCarsVehiclesautomotive
Gaius Flavius🌿🏛 Roman Reenactment

Gaius Flavius🌿🏛 Roman Reenactment

@gaiusflavius🇸🇪SE
pets
89
Match for Pets Brands
Bio

🏛 Roman reenactor and antiquity memer 🌿 Centurio of @centuria.svionum 🇸🇪 📧 [email protected]

218.8K
Followers
14.0%
Engagement
51.6K
Avg Views
Focus Areas
PetsAnimalsPet carepet-products
Torparparet

Torparparet

@torpar_paret🇸🇪SE
lifestyle
89
Match for Cottage Living Brands
Bio

Häng med på vår resa som oerfarna torpare nu med torp ❤️ ✉️ [email protected]

16.2K
Followers
12.0%
Engagement
5.4K
Avg Views
Focus Areas
Cottage LivingRural LifestyleDIY & Home Improvement (related to cottage)Vlogging
+0 more quality matches available

Instagram Marketing in Sweden

Why work with Instagram creators in Sweden?
Swedish Instagram creators can understand local trends, culture, and audience preferences. For Amazon sellers, that local context can make product seeding, creator briefs, and audience-fit review more useful. Start with creators who can speak Swedish, English.
How many Instagram creators does Spreesy have in Sweden?
Spreesy tracks Instagram creator profiles from Sweden across follower tiers. Use the filters and fit notes to find stronger-fit creators for your Amazon product category, campaign goals, and budget. We see strong creator supply in Fashion, Beauty, Travel.
What types of Instagram content fit Sweden?
Swedish audiences often need localized content cues. Strong Instagram creator fits in Sweden usually depend on local language, product use cases, content format, and buyer context.

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