Europe

Find Top Creators in Italy

Tap into Italian fashion, food, and lifestyle creators with passionate, engaged followings.

18+Italian Creators
3Platforms Available
100%Verified Profiles
Research Snapshot

Directional creator benchmarks in Italy

Rate, engagement, and CPM bands by platform to help you budget Italian creator campaigns.

TikTok
Updated February 2026 · Confidence 88/100
Rate
$237–$1,201
Engagement
3.3%–8.7%
CPM
$16–$45
See TikTok creators
Instagram
Updated February 2026 · Confidence 76/100
Rate
$205–$1,044
Engagement
1.3%–4.2%
CPM
$10–$30
See Instagram creators
YouTube
Updated February 2026 · Confidence 82/100
Rate
$407–$1,771
Engagement
2.1%–6.3%
CPM
$16–$48
See YouTube creators

Choose Your Platform

Select a platform to find Italian creators specialized in that channel

TikTok Creators
Viral short-form video content
  • Reach Gen Z and Millennial audiences
  • Leverage trending sounds and formats
  • High engagement through authentic content
Find TikTok Creators
Instagram Creators
Visual storytelling and lifestyle content
  • Build brand aesthetic and identity
  • Stories, Reels, and Feed content
  • Strong influencer shopping features
Find Instagram Creators
YouTube Creators
In-depth reviews and tutorials
  • Long-form content for consideration phase
  • Evergreen SEO value
  • Detailed product demonstrations
Find YouTube Creators

Market Intelligence: Italy

Key insights for creator partnerships in this market

Top Platforms
InstagramTikTokYouTube
Popular Niches
FashionBeautyTravel
Languages
ItalianEnglish
E-commerce
Amazon.iteBayZalando

Why Target Italy?

Italy offers unique opportunities for brands. Here is why you should be working with local creators.

Quality-Focused
Italian creators known for premium content and authentic brand storytelling.
Cross-Border Reach
Connect with audiences across European markets with multilingual creators.
Compliance Ready
Creators who understand disclosure requirements and brand safety standards.
AI-POWERED DISCOVERY

See How Perfect Matches Look

From match score to first email—everything you need to close the deal.

Matches are personalized to your product—here are examples across different niches:

Example Matches
SE

Selshalz.

@kapansadar_🇮🇹IT
marketing
97
Bio

Kota Bandung - Affiliator💰 Ig selshalzfrh

30.9K
Followers
8.0%
Engagement
45.3K
Avg Views
Focus Areas
FashionBeautyLifestyleShopping
Get started free
YA

yagshy_goshunow

@yagshy_goshunow🇮🇹IT
business
93
Bio

Ynam sizden netije bizden!

274.4K
Followers
6.1%
Engagement
90.4K
Avg Views
Focus Areas
Local Business PromotionProduct ReviewsBusiness PartnershipsOnline Marketing
Get started free
ZB

Zuleika Balzano

@zuleika.balzano7🇮🇹IT
marketing
92
Bio

Come si fa a tornare virali?

47.9K
Followers
6.0%
Engagement
17.0K
Avg Views
Focus Areas
TikTok GrowthViral ContentSocial Media Marketing
Get started free
+12 more quality matches available

Top Platforms in Italy

Based on local audience attention and creator supply.

TikTokInstagramYouTube

Top Industries in Italy

High-intent categories for Amazon sellers in this market.

Fashion & ApparelBeauty & CosmeticsTravel GearSkincareSupplements & NutritionHome Decor

Frequently Asked Questions

Common questions about creator partnerships in Italy.

Why work with Italy creators?
Italy creators bring authentic local context and cultural nuance to your campaigns. Their audience trust makes brand partnerships feel more relatable and drives stronger engagement.
Which platforms are most popular in Italy?
Italian creators are active across TikTok, Instagram, and YouTube. Spreesy helps you identify the right platform based on your goals and target audience.
How do I reach shoppers in Italy?
Localized creator partnerships perform best. We connect you with verified Italian influencers who already have engaged communities in Italy.
How does Spreesy verify Italian creators?
We verify creator location signals and audience demographics before listing them. This ensures you’re partnering with creators who genuinely reach Italy consumers.

Explore Other Countries

Discover creators in other markets for your global campaigns

United Kingdom

85+ creators

Germany

35+ creators

France

28+ creators

Spain

22+ creators

Netherlands

15+ creators

Poland

12+ creators

View All Countries

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