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Key takeaways
- Searching by ASIN is the fastest route. It returns the creators who already recommend the product, in seconds.
- The four manual routes cost minutes to hours per product, and none of them can start from what you sell.
- Judge a storefront on product fit, not follower count. Only 2,856 storefronts carry Amazon’s Top Creator badge; most good fits do not.
Vicky CerioniFeatured
Deals AholicFeatured
Taryn NewtonTagged 1 of 10
Abby KelleyListed, no video
The five routes at a glance
Four of these are free and manual. One is an index. The table is the whole argument; the sections below are the detail.
| Route | Time | What you learn | Blind spot |
|---|---|---|---|
| Product-page videos | Minutes per product | The creators Amazon shows for that product | Ten videos at most, chosen by Amazon; repeat per product |
| Amazon Live, browsing | Hours | Active creators in a category | No way to search by product |
| Social hashtags | Hours per batch | Creators who post about Amazon finds | A social signal, not storefront evidence |
| Guessing the address | Seconds | Whether one known handle has a storefront | Auto-generated addresses cannot be guessed |
| Storefront indexSpreesy | Seconds | Every indexed storefront carrying the product, or the closest things to it | Updated monthly, amazon.com only |
Time is per product for the first four routes. The index answers for a whole catalog at the same cost as one ASIN.
1. Start on the product page
Many product pages carry a row of creator videos. Each one is a creator who already made content about that product or one like it, and each video leads back to the creator’s own page. Do this on your own listing first, then on the three to five listings you actually compete with.
It is the cheapest proof you will get that creators film your category at all, and it is the route that stops scaling first.
2. Amazon Live and browsing
amazon.com/live lists streams by category. A creator streaming in your category is active and comfortable on camera. From any creator page, the idea lists tell you what they curate and the videos tell you what they demonstrate.
3. Social search
Search TikTok, Instagram, YouTube and Pinterest for #amazonfinds, #amazonstorefront or #founditonamazon together with your category word. Active storefront creators put the storefront link in their bio, often behind a link-in-bio page.
4. Guess the address
Type amazon.com/shop/ followed by the creator’s handle. Many creators claim a custom storefront name that matches their social handle.
amazon.com/shop/influencer-…) that cannot be guessed and only surfaces through a link the creator shares.5. Search an index by product
This is what Spreesy does. Paste an ASIN or product link and you get the storefronts that carry that exact product, on an idea list or in a shoppable video. When no storefront held it, you get the storefronts with the closest things to it. Each result carries the social links the creator publishes on their storefront page.
The index covers 115,000+ amazon.com storefronts and 2.7M+ creator-to-product links. How the index is built explains what each number counts.
Try it on your own ASIN
The storefronts carrying it, or the closest things to it. No account needed for the first one.
What an Amazon Influencer storefront is
An Amazon Influencer storefront is a creator’s own page on Amazon, at amazon.com/shop/their-name. Members of the Amazon Influencer Program curate products there, in idea lists, shoppable videos and photos, and earn a commission on qualifying purchases. Amazon sets and pays that commission. A seller pays nothing to be featured.
How to judge a storefront before you ship a sample
Seven things are worth reading off a storefront before a sample goes out, and follower count is not one of them. Start by confirming the storefront exists: when a creator wrote to you first, checking a handle for a live Amazon storefront takes one lookup and rules out the accounts that cannot post on a listing at all.
- Product fit over follower count. What a creator already features, the idea lists and the videos, is the strongest signal you will get. A storefront full of products like yours has said yes before you ask.
- Evidence type. A shoppable video for a product like yours is stronger than idea-list membership: a video means they made content, a list means they chose it.
- Activity. Recent videos and lists matter more than old ones. Confirm the storefront is live before you write; it is one click.
- The Top Creator badge. Amazon marks some storefronts “Top Creator”; 2,856 storefronts in the index carry it. Treat it as a tiebreak, not a filter. Most good fits do not have it.
- Competitor overlap. A storefront that carries your competitors’ products works your category. That is an easier conversation than a cold one.
- Reachability. Does the storefront publish social links (Instagram, YouTube, TikTok, Pinterest, Facebook)? Outreach happens there, not on Amazon.
- Money. Amazon pays the creator’s commission. Any fee is a deal you strike, and a sample is the usual currency. A storefront is evidence, not a guarantee of a yes.
Mistakes that cost samples
- Gifting on a follower count and hoping the product fits.
- Writing to creators who have never featured anything in your category.
- Expecting exact matches for a brand-new ASIN. Expect near matches and read them as “works your niche”.
- Treating any index, ours included, as live. Check the storefront, then write.
Skip this guide if one of these is you
The index earns its price when the job is bigger than a few names. Three kinds of seller are better served elsewhere, and it is cheaper for both of us to say so here.
- You sell one product and have time.Searching Amazon by hand will find you a few names for free. The index earns its keep when you need every creator for a catalog, not the first three for one ASIN.
- You want creators paid per post.Influencer Program creators earn commission on what they sell. Flat-fee sponsored content is a different market, and a different guide.
- You sell only outside amazon.com.The index reads amazon.com storefronts, so a catalog that never touches the US marketplace has nothing to search.
Questions sellers ask
Can I search Amazon for influencer storefronts?
No. Amazon has no public directory of Influencer storefronts. You reach them through product-page videos, Amazon Live, a creator’s social bio, or an index like Spreesy’s.
How do I find the Amazon influencer storefronts I follow?
In the Amazon Shopping app, open your profile and look for the creators you follow. Amazon moves this section around, so the exact path changes; it is a shopper feature, not a seller one.
What is the difference between an Amazon Influencer and an Amazon Associate?
Both earn commissions Amazon pays; only Influencer Program members get the storefront at amazon.com/shop. For a seller the storefront is what matters, because it shows what the creator features.
What about Amazon Creator Connections?
It is Amazon’s opt-in campaign tool: you publish a commission offer and eligible creators choose whether to take it. You cannot pick creators inside it, which is why direct research still matters. See the Creator Connections guide.
Does Spreesy show follower counts?
No. The index records what storefront pages show: products, videos, idea lists, the Top Creator badge and the social links a creator publishes. Not social metrics.