Top 8 UK Amazon Influencers & Storefronts in 2026

Match a UK Amazon influencer to your product

Photo: Lynsey Crombie / Linktree
Cleaning and organisation
Lynsey Crombie (Lynsey Queen of Clean)
Cleaning tools and quick routines
amazon.co.uk/shop/lynsey_queenofcleanamazon.co.uk storefront
Lynsey is a cleaning expert and author who shares quick routines, stain guides and the tools she uses. In Ideal Home's July 2024 feature on her Amazon cleaning must-haves, she says the OXO Good Grips extendable tub and tile scrubber cleans hard-to-reach tiles and the shower screen and saves bending over the bath. She adds that the heads switch to a harder brush for limescale, a clear demonstration angle for tools with interchangeable parts.
UK connection
Her storefront biography says she presents on This Morning and The Gadget Show, and heyday magazine's December 2021 profile says she moved to Peterborough at 14 and bought her first home there.
Ask for
Your product on a real problem, such as limescale or streaky glass, with the result on camera.
Before you reach out
She sells her own Queen of Clean range, so confirm there is no conflict with your category.
Photo: Nathan Anthony / Bored of Lunch
Kitchen
Nathan Anthony (Bored of Lunch)
Air fryer and slow cooker cooking
amazon.co.uk/shop/boredoflunchamazon.co.uk storefront
Nathan shares quick air fryer and slow cooker recipes, cookbooks and the kitchen kit he recommends. His July 2025 guide to air fryer essentials on Amazon names the Ninja models that stand out in his own kitchen, noting that the Dual Zone cooks a main and sides at the same time. It also explains what liners, stackable racks and oil sprayers are for, which gives accessory sellers a ready-made demonstration angle.
UK connection
His own About page introduces him as a Northern Irish home cook, and his YouTube channel lists its location as the United Kingdom.
Ask for
One of his recipes cooked with your appliance or accessory, showing capacity, timing and clean-up.
Before you reach out
His favourite air fryers are Ninja models, so check how your product compares before proposing a side-by-side test.
Photo: Corrie Bromfield / corriebromfield.com
Fashion
Corrie Bromfield
Petite outfits and mum style
amazon.co.uk/shop/corriebromfieldamazon.co.uk storefront
Corrie shares everyday petite outfits for mums, listing the sizes she wears and where each piece is from. In a July 2025 LTK post she shares a gingham peplum cami from Amazon UK and says she is wearing a small. Her LTK biography gives her height as 5ft 2in and her size as UK 6 to 8, which gives petite shoppers a clear fit reference.
UK connection
Her own blog describes itself as a UK beauty, fashion and lifestyle blog, and her storefront biography calls her a UK lifestyle blogger.
Ask for
Your garment in two sizes, showing the length and fit on her 5ft 2in frame.
Before you reach out
Most of her outfit links go to other retailers, so confirm the Amazon UK listing and size range before sending a sample.
Photo: Daisy Upton / Five Minute Mum
Parenting
Daisy Upton (Five Minute Mum)
Quick games and family essentials
amazon.co.uk/shop/fiveminutemumamazon.co.uk storefront
Daisy, a former teaching assistant, creates five-minute games for young children and writes practical posts for parents. In a July 2025 post on caring for a child with a broken arm, she links the waterproof cast cover she bought on Amazon and says it meant he could still have a bath and stay clean. She also links a first aid kit that she says includes a sling, a practical angle for children's health and first aid products.
UK connection
Her literary agency, Bell Lomax Moreton, describes her as a Londoner who now lives in Cheshire.
Ask for
A five-minute game or routine built around your product, showing the set-up and tidy-away.
Before you reach out
Her books and games are aimed mainly at young children, so confirm your product's age guidance fits.
Photo: Christopher Barnatt / ExplainingTheFuture.com
Tech
Christopher Barnatt (ExplainingComputers)
PC upkeep and mini computers
amazon.co.uk/shop/explainingcomputersamazon.co.uk storefront
Christopher explains computer hardware and software in weekly videos, from single-board computers and Linux to storage and PC upkeep. His September 2026 video on keeping an older PC running includes a chapter on replacing thermal paste, and its description links the Noctua NT-H1 paste he used on Amazon UK. The job sits inside a step-by-step maintenance routine, which suits sellers of PC upkeep supplies and components.
UK connection
His own site says he spent 25 years lecturing at Nottingham University Business School, and his YouTube channel lists its location as the United Kingdom.
Ask for
Your component installed or tested in a real upgrade, with the set-up steps and a measured result.
Before you reach out
That video's description links both Amazon US and Amazon UK, so confirm viewers will reach your UK listing.
Photo: Nina Cole / When Nina Met Ellie
Pets
Nina Cole (When Nina Met Ellie)
Dog toys, grooming and travel
amazon.co.uk/shop/whenninametellieamazon.co.uk storefront
Nina, who has worked in the pet industry for more than two decades, reviews dog products and dog-friendly places with her rescue cockapoo. Her March 2024 post on Ellie's favourite products, updated in January 2025, links her own Amazon UK video of rubber dog balls and says they bounce unpredictably and even tempt her cat into play. The post also links her Amazon videos of grooming clippers, so a pet brand can see how she presents products before briefing her.
UK connection
Her own site says she and her rescue cockapoo, Ellie, are based in Dorset.
Ask for
Your product in use with Ellie, such as a walk, a grooming session or a play test.
Before you reach out
That post mixes Amazon UK and Amazon.com links, so confirm your brief points to the Amazon UK listing.
Travel
Lucy Ruthnum (Absolutely Lucy)
Travel gadgets, festival and campervan kit
amazon.co.uk/shop/absolutelylucyamazon.co.uk storefront
Lucy writes solo travel, festival and campervan guides and links the kit she travels with. Her September 2025 review of the Potensic Atom drone, updated in March 2026, says she bought it on Amazon and flew it in Portugal, Spain, Singapore, Switzerland and Albania. She notes that its weight, under 249g, means fewer restrictions in many countries, and the review links the drone on Amazon UK.
UK connection
Her own About page introduces her as a solo travel expert from the UK.
Ask for
Your product tested on a real trip or festival weekend, showing where it earns its place in the bag.
Before you reach out
She travels often and partners with travel brands, so agree the sample delivery and filming window and check for a competing partnership.
Crafts
Alice Thorpe
Sewing, crafts and home projects
amazon.co.uk/shop/alicethorpeamazon.co.uk storefront
Alice films lifestyle vlogs about crafts, DIY and home projects and links the tools she uses. In a July 2026 vlog she sews reversible tote bags from scratch, and the description links the sewing machine, thread, scissors, clips, pins and mini ironing board she used on Amazon UK. The whole project gives craft brands a start-to-finish demonstration.
UK connection
Her own work-with-me page says she is a UK-based content creator, and her talent agency, Sharp Talent, is registered in England and Wales.
Ask for
A small project built around your craft product, from set-up to the finished piece.
Before you reach out
Products usually appear inside a longer vlog and an agency handles her brand work, so ask whether your product gets a dedicated segment.

These are editorial picks, not a ranking by sales or audience size. Photos come from the influencers’ own sites or public profiles, and inclusion does not imply a relationship with Spreesy. If you are listed and want your information changed or removed, use the influencer information and removal page.

Before you brief a UK influencer

Product: check your exact Amazon.co.uk listing, variant, UK sizes or plug, and delivery availability.
Audience: ask for recent country-level data for the channel you plan to use.
Demonstration: say what buyers need to see: fit and size worn, capacity, finish or installation.
Ad label: UK guidance for influencers from the ASA and the CMA counts a free sample as payment, so agree a clear “Ad” label at the start of the post.
Agreement: confirm fees, sample delivery to a UK address, deliverables, timing and usage rights.

For more detail, use our influencer evaluation steps. When you are ready to write, our guide to reaching out to Amazon influencers has message templates.

Search more influencers in Spreesy

Spreesy’s seller search covers Amazon.com and Amazon.ca storefronts. Amazon.co.uk storefronts are not in seller search yet. If you also sell in the US or Canada, search your ASIN or paste a product link to see the influencers featuring products like yours, then inspect their storefronts and recommendations.

Seller access requires a paid plan. Learn what the Amazon influencer database includes, or use outreach lists to organise your selected influencers.

Questions about UK Amazon influencers

Who are the best UK Amazon influencers for my brand?

Our editorial picks include Lynsey Crombie for cleaning tools and quick routines; Nathan Anthony for air fryer and slow cooker cooking; Corrie Bromfield for petite outfits and mum style; Daisy Upton for quick games and family essentials; Christopher Barnatt for pC upkeep and mini computers; Nina Cole for dog toys, grooming and travel; Lucy Ruthnum for travel gadgets, festival and campervan kit; Alice Thorpe for sewing, crafts and home projects. Choose the fit that matches the product demonstration your buyers need, then check the storefront marketplace shown above.

Does an Amazon.co.uk storefront mean the influencer lives in the UK?

No. The storefront shows the Amazon marketplace. It does not establish where an influencer lives or where their audience is, and some influencers run storefronts in several countries. Check their own biography for a UK connection and confirm a UK delivery address before you send a sample.

Can a UK influencer have an Amazon.com storefront?

Yes. Amazon runs separate Influencer Programs for Amazon.co.uk and Amazon.com, and some influencers link both. Use the domain shown beside each pick, and ask for links to the marketplace where your product is sold.

How do I find influencers with a UK audience?

Ask for recent audience-country data for the channel you plan to use. A UK biography, an Amazon.co.uk storefront and a UK audience are different things, so check each one before you agree a campaign.

Do UK influencers have to label a gifted product as an ad?

Yes. The influencer guidance from the ASA, CAP and the Competition and Markets Authority counts a free product as payment, even when the influencer has no obligation to post. Related content should carry a clear “Ad” label at the start; “gifted” on its own is not recommended, and the brand shares responsibility for the label.

How can I contact these UK Amazon influencers?

Use the business contact route each influencer publishes on their own site or links page; some work through talent agencies. Explain your product, the Amazon.co.uk listing, the content format, timing and budget. Agree fees, sample delivery, the ad label and usage rights before you ship; inclusion here does not mean an influencer is open to collaborations.