What Should a Real Estate Influencer Charge?

Understanding what drives real estate creator rates helps you negotiate better deals. Multiple factors influence how much brands are willing to pay.

Niche & Audience Value

Real Estate audiences have high purchasing power and conversion rates, commanding premium CPMs. Brands targeting this demographic often pay 2-3x standard rates.

Engagement Rate Impact

Real Estate creators with engagement above 2.2% can charge premium rates. High engagement signals an active, trusting audience.

• Below 1%: Considered low engagement
• 1-3%: Industry average range
• 3-6%: Above average, premium pricing
• Above 6%: Exceptional, command top rates

Platform Considerations

Each platform has different rate structures. YouTube commands the highest rates due to longer content and production value. TikTok has lower per-post rates but higher virality potential. Instagram sits in the middle with diverse content formats.

Here's what real estate creators can typically expect across different platforms. These are baseline rates adjusted based on engagement and audience quality.

Our pricing calculator uses a data-driven formula: start with a platform-specific base CPM, multiply by your engagement rate compared to the benchmark, then apply niche-specific premiums. The result is a fair market rate range.

We provide low, medium, and high estimates to account for negotiation flexibility and varying campaign requirements.

Maximize your earning potential as a real estate creator with these strategies.

Build a Professional Media Kit

Include recent engagement rates, audience demographics (age, location, interests), and 2-3 case studies from past brand collaborations. Keep design clean and update metrics monthly.

Factor in Usage Rights

If brands want to repurpose your content for ads or whitelisting, that's worth additional compensation. Paid amplification typically adds 25-50%, whitelisting rights add 50-100%.

Offer Package Deals

Bundle feed posts, stories, and reels together. Offer discounts on multi-month partnerships (10-20%). This increases total earnings while providing brands with better value.

Know Your Worth

Research comparable creators in your niche. Start negotiations 20-30% above your minimum. Be willing to walk away from lowball offers. Track your results to justify rate increases.

Consider Timeline & Exclusivity

Rush delivery (under 48hrs) warrants +25-50% premium. Category exclusivity should add 50-100%. Long-term exclusivity deserves retainer deals.

Real estate agents, property investors, and housing market educators.

Understanding Real Estate Creator Economics

Real Estate creators typically have an average engagement rate of 2.2%, which is below the industry average of 3-4%. This metric significantly impacts pricing power. As a high-value niche, real estate creators can command premium rates. Brands understand the value of reaching an audience with high purchasing power.

What Brands Look for in Real Estate Creators

Brands targeting real estate audiences prioritize creators who demonstrate genuine expertise and authentic engagement. In high-value niches like this, brands are more concerned with audience quality than quantity. Key factors include authenticity, content quality, engagement quality, and audience fit.

Maximizing Your Earnings

• Focus on growing engagement above the 2.2% benchmark
• Become the go-to creator for specific topics within your niche
• Build long-term partnerships over one-off posts
• Document successful campaigns as case studies
• Invest in quality content production
• Engage authentically with your community

Common Pricing Mistakes to Avoid

• Underpricing: Not accounting for content creation time and revisions
• Ignoring usage rights: Giving away whitelisting for free
• No contract: Not getting payment terms in writing
• Accepting product only: For established creators, product-only rarely makes sense
• Not tracking results: Without data, you can't justify rate increases