Own the Customer Relationship

Marketplaces like Amazon are incredible for acquisition, but terrible for retention. When you sell on Amazon, Amazon owns the customer. You don't get their email, you can't pixel them, and you can't market to them later without paying for ads again.

Driving external traffic to your Shopify store is the only way to build a sustainable, asset-based brand.

The Math of Owned Audiences

• Customer A (Amazon): Buys product ($30). Amazon fees (-$10). Net: $20. LTV: $20 (because you can't contact them).
• Customer B (Shopify): Buys product ($30). Influencer fee (-$5). Net: $25. Email Captured.
  • Month 2: Email marketing campaign (Free). Customer B buys again ($30).
  • Month 6: Black Friday email (Free). Customer B buys again ($50).
  • Total LTV: $110.

Spreesy helps you shift from model A to model B by providing the traffic source that fuels your owned channels.

1. Identify Creators: We find influencers in your niche who have high engagement.
2. Unique Offers: Create a specialized landing page or discount code for that creator's audience (e.g., "Use code SARAH20 for 20% off").
3. Drive Traffic: The creator posts content directing their followers to your link, not Amazon.
4. Capture & Convert: Traffic lands on your site. Even if they don't buy immediately, your Meta Pixel / TikTok Pixel fires, building your retargeting audiences.