Pet Supplies Influencer Outreach Checklist
A campaign checklist tailored for pet supplies brands running Amazon influencer programs.
These angles help creators anchor the story while staying authentic. Pick one primary angle and one supporting angle so the content stays focused and persuasive.
- Pet Supplies audience pain points and quick-win outcomes.
- Pet Supplies product differentiation vs. the top Amazon alternatives.
- Pet Supplies creator story that ties product use to daily habits.
- Campaign goals and primary success metrics.
- Deliverables, content format, and posting timelines.
- Key product talking points and brand guidelines.
- Compensation structure and next-step CTA.
Hi [Creator Name] — we love your content and think you'd be a great fit to showcase our Pet Supplies product. We're launching a new campaign and would love to send you a sample with clear creative guidance.
If you're interested, we'll share a concise brief with deliverables, timelines, and payout details. Let me know and we can get the product shipped this week.
Use these deliverable examples to set expectations and make content approvals faster. You can scale up or down depending on creator tier and campaign budget.
- One hero video with product results and usage tips.
- Two follow-up clips focusing on objections and FAQs.
- A short caption with link + disclosure language.
- Optional: one carousel or photo post for Amazon Storefront.
Do
- Lead with the buyer outcome and expected transformation.
- Give creators concrete talking points and do/don’t guidance.
- Include timelines for draft review and posting windows.
Avoid
- Vague campaign goals that dilute creator focus.
- Missing product availability or shipping timeline.
- Ignoring compliance or disclosure requirements.
- Confirm offer, commission, and any bonuses.
- Send the brief with product highlights and do/don'ts.
- Ship samples and confirm delivery dates.
- Approve content outlines or scripts.
- Collect posting dates and tracking links.
- Review performance and optimize follow-ups.
Q: How do I customize this for Pet Supplies specifically?
Align the deliverables with common Pet Supplies buyer behavior—for example, if your audience needs detailed education, prioritize longer-form video or FAQ-style follow-ups.
Q: How should I customize this template?
Swap in your product details, brand voice, and key campaign goals. Keep the structure consistent so creators can scan quickly.
Q: What should I include in an influencer brief?
Include campaign goals, content requirements, brand guidelines, timelines, and how creators will be compensated.
Q: When should I send this to creators?
Send after initial interest is confirmed so creators have enough context to accept the partnership.
Track these KPIs to understand which creators drive the most profitable traffic. Add them to your brief so creators know what matters most.
- Link clicks per 1,000 views.
- Sales conversion rate from creator traffic.
- Creator content completion rate.
- Incremental revenue from the campaign window.