Also known as: Dark Ads, Unpublished Posts, Hidden Posts
Creating paid social media ads that don't appear on the poster's organic feed or profile. In influencer marketing, dark posts allow brands to run creator content as ads without cluttering the creator's feed—enabling A/B testing and targeted distribution without affecting organic content strategy.
Creating paid social media ads that don't appear on the poster's organic feed or profile. In influencer marketing, dark posts allow brands to run creator content as ads without cluttering the creator's feed—enabling A/B testing and targeted distribution without affecting organic content strategy.
Understanding Dark Posting is essential for Amazon sellers looking to leverage influencer marketing effectively. This concept plays a crucial role in how brands connect with creators and measure the success of their partnerships.
In the context of Amazon seller marketing, dark posting helps businesses make informed decisions about creator partnerships and campaign strategies.
Dark Posting is fundamental to building successful creator relationships. When you understand this concept, you can structure partnerships that benefit both your brand and the creators you work with.
For Amazon sellers specifically, mastering dark posting helps you negotiate better deals, set clear expectations, and create campaigns that drive actual product sales.
Dark Posting is typically structured through a formal agreement between brands and creators.
The process usually involves:
Common questions about dark posting in influencer marketing
Explore concepts related to Dark Posting
A partnership arrangement where creators grant brands advertising access to run paid promotions through the creator's social media accounts. This allows brands to boost creator content as ads, reaching beyond organic followers while maintaining the creator's authentic voice and credibility.
Paid promotional content where a brand compensates a creator to feature their products or services. The creator produces and publishes content on their own channels, typically with required FTC disclosures (#ad, #sponsored). Payment can be flat-fee, performance-based, or a hybrid.
A legal agreement granting brands the right to use creator-produced content in their own marketing channels. Licensing terms specify where content can be used (social, ads, Amazon listings), for how long, and whether exclusivity applies. Proper licensing protects both brands and creators.
Cost per 1,000 impressions—a standard metric for comparing advertising and influencer costs across channels and creators. CPM helps normalize costs regardless of audience size, making it easier to compare a nano-influencer charging $100 versus a macro-influencer charging $10,000.
Find the perfect creators for your Amazon products and start running successful influencer campaigns today.