Also known as: Creator Connections, Amazon CC
An Amazon platform that directly connects brands with content creators for sponsored collaborations. Sellers can browse creator profiles, view engagement metrics, and initiate partnerships for product promotions, reviews, and social media campaigns—all within Amazon's ecosystem.
An Amazon platform that directly connects brands with content creators for sponsored collaborations. Sellers can browse creator profiles, view engagement metrics, and initiate partnerships for product promotions, reviews, and social media campaigns—all within Amazon's ecosystem.
Understanding Amazon Creator Connections is essential for Amazon sellers looking to leverage influencer marketing effectively. This concept plays a crucial role in how brands connect with creators and measure the success of their partnerships.
In the context of Amazon seller marketing, amazon creator connections helps businesses make informed decisions about creator partnerships and campaign strategies.
For Amazon sellers, understanding Amazon Creator Connections is critical to maximizing your external traffic strategy. Amazon rewards sellers who drive qualified traffic to their listings through the Brand Referral Bonus program, giving you a ~10% rebate on attributed sales.
By leveraging amazon creator connections, you can create more effective creator partnerships that drive measurable results for your Amazon business.
Amazon Creator Connections operates within Amazon's broader ecosystem designed to help sellers connect with external traffic sources.
Here's how it typically works:
Common questions about amazon creator connections in influencer marketing
Explore concepts related to Amazon Creator Connections
A program allowing social media influencers to create personalized Amazon storefronts where they curate product recommendations. Influencers earn commissions when followers purchase through their storefront links, providing Amazon sellers with authentic endorsements from trusted creators.
Paid promotional content where a brand compensates a creator to feature their products or services. The creator produces and publishes content on their own channels, typically with required FTC disclosures (#ad, #sponsored). Payment can be flat-fee, performance-based, or a hybrid.
A creator or customer who maintains an ongoing, long-term relationship with a brand to promote its products consistently. Unlike one-off sponsorships, ambassadors represent the brand over months or years, often receiving product, commission, and/or monthly payments in exchange for regular content and authentic advocacy.
The practice of sending free products to influencers or content creators without requiring content in return. Also called "gifting," this strategy builds relationships and often generates organic mentions, reviews, or social posts when creators genuinely love the product.
Find the perfect creators for your Amazon products and start running successful influencer campaigns today.