Find TikTok Creators for
Hair Care
Connect with viral Hair Stylists on TikTok. Drive external traffic to Amazon with authentic content that converts.
TikTok creator benchmarks for Hair Care
Directional rate, engagement, and CPM bands for hair care campaigns on TikTok.
$168–$854
Per post estimate
2.7%–7.1%
Directional range
$12–$33
Estimated CPM
94
Creators modeled
- • Ranges are directional and intended for planning, not guaranteed pricing.
- • Aggregated creator quotes are normalized across platforms to estimate typical per‑post rates.
- • Individual creator rates can exceed ranges when content rights or whitelisting are included.
- • Benchmarks do not account for fixed production costs or product seeding.
TikTok Hair Care creator benchmarks
What creators in the Hair Care niche look like on TikTok.
Preview data - full benchmarks unlock as we add more creators.
0
In this page's matching set
380,000-1,500,000
Typical creator audience size
4.7%-5.6%
25th-75th percentile
$4,906-$12,264
Estimated from median creator data
How to Succeed with Hair Care on TikTok
The strategy for TikTok is unique. Here is how top Hair Care brands are winning on this platform.
1. The “Hook” Strategy
On TikTok, you have less than 3 seconds to grab attention. For Hair Care, this means showing the styling tutorials immediately.
2. Leverage Trends
TikTok is driven by trends. Use our creators to identify which audio or format is currently viral in the Hair Care community and adapt your product content to fit that mold naturally.
3. The “Link in Bio” Funnel
Unlike other platforms, TikTok traffic flow is specific. Ensure your creators are using clear CTAs to direct viewers to their bio link, which should go directly to your Amazon listing.
4. Authenticity Over Production
High production value often performs worse on TikTok for Hair Care products. Raw, authentic user-generated content builds more trust and drives higher conversion rates.
- Styling Tutorials content that shows results in the first few seconds.
- Hair Journeys storytelling that matches TikTok viewing habits.
- Texture Education clips that can be repurposed across ads.
- Anchor the pitch around avg roi (4.4x).
- Lean into creators signals for higher conversion intent.
See How Perfect Matches Look
From match score to first email—everything you need to close the deal.
Sarah Chen
Certified yoga instructor and wellness coach helping busy professionals find balance through mindful movement.
Marcus Rodriguez
Tech reviewer specializing in consumer electronics and AI tools. Honest reviews for real people.
Emma Nakamura
15-minute meals that actually taste good. Japanese home cooking made simple for everyone.
Example Hair Stylists profiles on TikTok
Preview example profiles while we expand our verified roster for Hair Care campaigns.
These preview profiles help you calibrate briefs and budgets. Unlock the full roster by creating an account.
Followers
890,000
Engagement
4.1%
Avg Views
320,000
Followers
380,000
Engagement
5.2%
Avg Views
145,000
Followers
650,000
Engagement
4.3%
Avg Views
280,000
Followers
445,000
Engagement
5.0%
Avg Views
185,000
Followers
980,000
Engagement
4.8%
Avg Views
420,000
Followers
1,200,000
Engagement
5.5%
Avg Views
580,000
Followers
1,500,000
Engagement
6.2%
Avg Views
720,000
Followers
890,000
Engagement
5.8%
Avg Views
385,000
Followers
780,000
Engagement
4.5%
Avg Views
320,000
Followers
650,000
Engagement
5.0%
Avg Views
285,000
Followers
890,000
Engagement
5.8%
Avg Views
420,000
Followers
480,000
Engagement
5.2%
Avg Views
195,000
Frequently Asked Questions
Why use TikTok for Hair Care marketing?
How do I find Hair Care creators on TikTok?
What is the ROI for TikTok Hair Care campaigns?
Best Markets to Start with Hair Care
Prioritized by creator availability in our index.